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From the book The 24-Hour Customer
HOW THE BRAIN COPES WITH
REPEAT, REPEAT, REPEAT, REPEAT, REPEAT, REPEAT
"STRESS RESPONSE" -
chronic stress can cause routine and habitual behaviour. Rats that were chronically stressed engaged in rote responses, such as compulsory pressing a bar for food they had no intention of eating. Regions of the brain associated with conscious decision-making and goal-directed behaviours had shrivelled, while brain sectors associated with habit formation thrived
MIT Study: 90% of participant daily traffic patterns were so entrenched that a mathematical equation could predict where they would go next.
2X+ task completion time
XXX more errors
Research has found that multitasking increases time to complete tasks by more than two times and dramatically increases errors.
THE LIGHTS ARE ON
45% Percent of human behaviour spent in repetitive and unthinking tasks
"Sleep-shopping" - Consumers buy the same 150 items every week even though the average grocery store stocks 30,000+ items
48% Percent of screen time engaging in simultaneous activities
MENTALLY SHUTTING DOWN
Ways our brains attempt to focus attention on relevant information and black out irrelevant inputs
Filtering out sounds or visuals
Too much information creates a mental blind spot at the end of a message
Filtering out unnecessary information results in missing major changes
1 in 8 Americans suffer from Internet addiction