2012 State of the Union for E-Commerce Page Speed and Website Performance

2012 STATE OF THE UNION Page Speed and Web Performance We tested the load times of the top 2000 retail websites* and found that web pages are getting bigger, the average site takes 10 seconds to load, and the top 100 sites are slower than the rest. TOP 100 vs. TOP 2000 AVERAGE LOAD TIME Top sites are slower, not faster, than the rest. Why? They require, on average, 21 more resource requests. 15 T 100 SEC 1035 1090 SEC SEC TOP 100 TOP 2000 The average load time of a top 2000 site is 10 seconds CSS HD CSS in Internet Explorer 7 CSS 98 77 CSS HD CSS BROWSER PERFORMANCE First View JPEG RESOURCE REQUESTS CSS RESOURCE REQUESTS CSS Pages loaded 29% faster in IE9 than IE7 IE 7 10s IE 9 7.12s CSS You Tuhe CSS IE9 and Firefox 7 were each about 5% faster than Chrome CSS CHROME 7.5s 7.15s FIREFOX 7 CSS @) IE 9 7.12s HD&V CONTENT DELIVERY NETWORK USE While 17% more sites use a CDN in 2011 than in 2010, this doesn't equal faster load times. Average load time with CDN Average load time without CDN 1099 SEC SEC PAGE COMPOSITION FIRST VIEW vs. REPEAT VIEW The average web page has 8% more requests in 2011 than 2010 10% faster in 2011 20% slower in 2011 98 86 1000 60 aA HD.V. 2011 REQUESTS REQUESTS I@LDEASN THD.V AVERAGE PAGE LOAD The average page speed score is 10% worse in 2011 than 2010 1121 520 75% 2010 SEC 83% * Based on a study of the top 2000 shopping sites, as ranked by Alexa.com. Sites were tested in Internet Explorer 7, Internet Explorer 9, Firefox 7, and Chrome, using a third-party tool called WebPagetest. ostrangeloop www.STRANGELOOPNETWORKS.COM ĐOR