User experience design allows you to bring creativity to your company and put a feeling inside the mind of your audience about your product. By touching people emotionally you begin a new phase of bra...
nd evolution and loyality that is almost as important to survival as any physical object the company produces.
This new phase of experience design, will separate the top breeds from the average and lead ultimately to better experiences for everyone. This is especially true in the world of software and user interface design.
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