(.44) 208 133 9494
(+44) 208 133 9494 wond.co.uk email@example.com
JOHN HENRY MCDONALD
"A seasoned Marketing, Communications and Development professional for the Creative and Cultural Industries. "
PR events, writing for media
handLing and engagement, brand
and identity management, internal
comms. (intranet, events, vision
and mission cascading),
Traditional i.o ���outbound/push: emerging 2.0 inbound/pull�۪ techniques for social/community engagement. insight and value. Strong in concept development. art direction. design. print. media buying, partnerships. online development (infrastructure, editorial content production. seeding and promo, analytics).
New business Lead generation, pitching, account handling, supplier development. negotiation. Trust and community fund-raising.
NOV 2012 - PRESENT
2009 - 2012 II 3 YEARS
ASSOCIATE DIRECTOR, COMMUNICATIONS
Canadian Centre for Architecture, (CCA)
award winning website.
600+ International press articles
a year in 30 countries.
2008 - 2009 // 18 MONTHS
MARKETING & BUSINESS DEVELOPMENT MANAGER
Isthmus Communications Ltd - Freight Design and
The Bridge Advertising
Directed several client accounts and provided marketing consultancy.
Generated high volume repeat business in Scotland and Ireland.
Won tenders with several large public sector bodies.
2002 - 2007 II 5 YEARS
DIRECTOR OF COMMUNICATIONS
The Lighthouse, Scotland�۪s National
Centre for Architecture & Design
Language structure redesign, CRM install, web redesign;
Led event marketing on city-wide,
national design festivals and trade
missions to London and Marseille.
Managed membership, retail and conference revenue streams.
2001 - 2002 //18 MONTHS
SENIOR FUNDRAISING MANAGER
British Red Cross. Glasgow. UK
Met net income targets (�500 pa.)
1998 - 2001 // 2 YEARS
MARKETING & FUNDRAISING OFFICER
David Livingstone Centre, National Trust for Scotland, Blantyre. UK.
Met net Income targets (�350k pa.)
1995 - 1997 // 2 YEARS
MARKETING DEVELOPMENT OFFICER
David Livingstone Centre. National Trust for Scotland.
Developed income sources and installed visitor
BA (HONS.) CONSUMER AND MANAGEMENT STUDIES - 2.1
Glasgow Caledonian University
Degree obtained with distinction: Marketing theory and practice: Communications strategy and planning; Consumer psychology; Advertising theory and practice: Management theory and practice: Hons. Year Dissertation: The Lure of the Designer LabeL ��� The Rise of Conspicuous Consumption:
HNC. BUSINESS STUDIES
University of the West of Scotland - Bell College
Accounting; Economics; Consumer and business law, Management theory; Information technology.
"An all-rounder, with vision and brand new ideas, who can bring together inter-Linkages to drive strategy forward,
address need and deliver objectives"
STRATEGIC AND BUSINESS-ORIENTATED
"John thinks holistically in addressing the organizational constraints and in driving marketing and communications strategy towards alignment with the organizations vision and mission. and therein towards measurable growth."
Mirko Zardini, Executive Director and Chief Curator, Canadian Centre for Architecture, Montreal. Canada.
CREATIVE AND ENGAGING
"Enthusiastic. imaginative, pioneering and dynamic in his
approach. More importantly. a solid people-person. with professional integrity and humility. As a team Leader, John Listens to the environment around him. fosters an intellectual curiosity and positively encourages and supports new Learning. setting and deploying a shared understanding of the higher objectives in a way that warmly encourages and mobilizes people."
Dr. Stuart MacDonid, Director of The Lighthouse, Scotlands Centre for Architecture Design and the City.
Glasgow. Scotland (1995-2006)
ADAPTIVE. INVESTED AND INTUITIVE
He demonstrates a hands-on�۪ approach to managing and directing. yet he never Loses sight of the task at hand. John is functionally diverse within both the client and agency side environments. deft, organized and competent in handling all aspects of the marketing, communications. and business development functions of the business.
Adrian Searle, Managing Director, Freight Design and Freight Publishing,
FEBRUARY 2013 - PRESENT .
INTERNATIONAL INSTITUTE OF MARKETING PROFESSIONALS
Associate Vice President - Membership Services
FEBRUARY 2013 - PRESENT -
AMERICAN MARKETING ASSOCIATION
Professional member - Toronto Chapter
FEBRUARY 2013 - PRESENT
INTERNATIONAL ASSOCIATION OF BUSINESS COMMUNICATORS
Executive member - Montreal Chapter
NOVEMBER 2012 - PRESENT (5 MONTHS)
GLASGOW URBAN SPORTS
A recently established charity based in Glasgow, Scotland, whose aim is to improve the city�۪s urban sports provision and to create its first alL weather art/skate park. Preliminary achievements: Consulted on the project proposal memorandum of association and business plan documents and the initial marketing and fundraising strategy.
Montreal Canada Area
FEBRUARY 2013 - PRESENT
INTERNATIONAL INSTITUTE OF MARKETING
Associate Vice President - Membership
Residency Status pending:
current Canadian work visa.
French - limited
FULL DRIVING LICENSE
Canadian and UK
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