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Infographic: Private-Label, Craft Beers See Sales Growth

supermarketnews.com

DATAPOINTS

PRIVATE-LABEL, CRAFT BEERS SEE SALES GROWTH



While beer volume was up across all retail channels through

July 8, supermarkets still lag other channels of trade, according to a report from Chicago-based SymphonyIRI Group.

The 2012 Mid-Year Beer Category & Craft Review found that

supermarkets�۪ share of dollar sales was down 1.8 points for the 52 weeks through July 8, while drug stores, mass merchants, supercenters, club stores and specialty retailers all showed gains in share. Craft beers and private-label beers are among the top growth areas of the category in supermarkets. Craft beer represents 11% of supermarket dollar sales year-to-date in 2012, up from 9.5% in all of 2011. Private-label beer sales, which more than doubled in the supermarket and drug channels in 2011, to just over 2 million cases, are on pace to surpass that level in 2012 with 1.1 million in case volume year-to-date.



Top 10 Craft Beer Styles

(Supermarket dollar sales through July 8)



IPA - 18.0%

Seasonal 16.9%

Pale Ale - 12.3%

Variety - 9.6%

Amber Ale - 7.8%

Amber Lager - 6.1%

Wheat - 4.9%

Bocks - 2.8%

Other Pale Lagers - 2.6%

Fruit Beer - 2.5%





Total Private-Label Beer Sales

(cases sold in supermarkets and drug stores)



976,983 941,331 991,675, 2,038,968 1,115,612



2008 2009 2010 2011 2112*



Craft Private-Label Beer Sales

(cases sold In supermarkets and drug stores)

401.131



259,272 264,830 295,155 401,138 220,117

2008 2009 2010 2011 2112*



�ۢthrough July 8





Beer Share by Type

(Supermarket dollar sales through July 8)



Domestic Premium - 38.4%

Import - 19.7%

Domestic Sub-Premium - 13.9%

Craft - 11%

Domestic Super-Premium - 11%

Progressive Adult Beverages - 3.4%

Cider/Non-Alcoholic/Malt - 2.6%



13% Increase in volume of beer year-to-date





���Cans of craft beer are poised to explode on the scene

this year with sales more than doubling.�۝

DAN WANDEL, SVP, beverage alcohol client solutions, SymphonyIRI Group



Craft Can Sales Gains*

145

Increase in dollar sales of craft cans in supermarkets

*52 weeks ended July 8, 2012 vs 2011



More Craft

in Cans

(No. at craft can SKUs

in supermarkets)



2009 -- 70

2010 -- 105

2011 -- 166

2012 -- 223



* Year-to-date



4.5% Increase in

supermarket dollar

sales of beer

year-to-date



SUPERMARKETS LOSE SHARE IN BEER CATEGORY

(Dollar share point change, 52 weeks through July 8 2012 vs 2011)



Grocery (1.8)

Supercenter +0.7

Drug +0.3

Club +0.1

Mass Merchandise +0.1

Specialty +0.6

Infographic: Private-Label, Craft Beers See Sales Growth

shared by supermarketnews on Sep 12, 2012 in Food

Infographic: Private-Label, Craft Beers See Sales Growth

shared by supermarketnews on Sep 12, 2012 in Food

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While beer volume was up across all retail channels through July 8, supermarkets still lag other channels of trade, according to a report from Chicago-based SymphonyIRI Group...
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