Penguin and Panda updates have disregarded most of the SEO techniques that worked wonders once. This is the high time when webmasters and website owners need to consider what their end user would like and ultimately what search engines would find natural and rankable. After you build or tweak your website targeting the end user, link building and SEO techniques need to follow the search engines’ quality guidelines. Primary elements of quality SEO and link building that can please Google pets like Penguin and Panda are.