How Blogs and Social Media Bring in Business

SIGMA's Own Breed of Content Marketing: ROI ROI SIGMA's mascot "ROI" is known for hunting down key insights and ensuring that your marketing return on investment is never lost. In this post, he may show off a few of his tricks. Two important insights from this report are: Econsultancy, a global, independent, community-based publisher, recently released their "2012 B2B Content Marketing Best Practices Report,"' which highlights the content formats that marketers are using to drive engagement and the metrics they follow to attribute success. 1 There are 3 fundamental pillars to content marketing: Format Distribution 2 Measuring effectiveness is still difficult. Measurement These are the primary metrics marketers currently use to measure effectiveness: ROI 58% 49% 41% Web Traffic Sales Lead Quality Direct Sales 41% 40% Sales Lead Quantity Feedback 40% Ranking (SE0) ROl is providing a quick glimpse into SIGMA's social/web stats for 2011. This will give you an idea of the power of content marketing when combined with social media. Tricks we have learned: Our B2B Blog (fifthgearanalytics.com) pulled in more than 10x the visits of our corporate website. (124 blog posts contributed significantly to that volume.) RO 2 4 E fifthgearanalytics.com in 74% of visitors to our blog came through natural search (keywords). 26% of visitors found our blog through 17 different social media channels, with the top 5 being: Twitter, Bookmarking, SlideShare, Facebook and LinkedIn. sigmamarketing.com 34% of visitors to our corporate website (sigmamarketing.com) came from our blog. 40% of site visitors came from Twitter (22%) and Linkedln (18%). Key Truths: (Remember Your 3 Pillars) 1{ 2{ 3{ Content (fresh and ever-changing) pulls in traffic (format) } } The broader your reach (multiple channels) the more visitors (distribution) Become a keywords master to drive traffic to your content (measurement) Source: 1. B2B Content Marketing: 2012 Benchmarks, Budgets and Trends http://www.contentmarketinginstitute.com/wp-content/uploads/2011/12/82B_Content_Marketing_2012.pdf Created by SIGMA Marketing Group SIGMA 888.277.9837 / www.sigmamarketing.com / fifthgearanalytics.com MARKETING GROUP ©2012 SIGMA Marketing Group llustrations by Rich Whitesell