Infographic: The Hidden Opportunity in Cart Abandonment

THE HIDDEN OPPORTUNITY IN CART ABANDONMENT Does an abandoned cart always mean lost revenue? New data on customer purchase paths suggest "not necessarily." THE BIG PICTURE: WHAT HAPPENS WHEN PEOPLE VISIT YOUR SITE MOST PEOPLE WHO ADD TO CARTS ABANDON THEM visitors enter your site 60% of those visitors start browsing 13% of those add to cart 75% of those abandon cart remaining 25% complete transaction ONLY A FE W WHO'VE ABANDONED THEIR CARTS RETURN only so 11%-29% 4.9% 951 of those who abandoned their cart will return within of return visits from cart abandoners convert into a sale of return visits from cart abandoners DON'T CONVERT 4 weeks THESE RETURNING ABANDONERS ARE A HUGE MISSED CONVERSION OPPORTUNITY Compared to total website visitors, returning cart abandoner numbers may seem small, but they can be some of your most lucrative conversions – if you treat them right. Source: Averages observed across hundreds of Conversion On Demand customers, and from testing performed by our parent company Exclusive Concepts, Inc. CONVERTING THE RETURNING ABANDONERS: THE "CART REMINDER" APP IMPROVES RATES RETURNING ABANDONERS' CONVERSION RATES 6.05% converted using Cart Reminder vs 4.9% converted without Cart Reminder A 20+% INCREASE THE DIFFERENCE USING CART REMINDER 49.67% 22.32% 22.35% increase increase in more spent in overall conversion per order rate revenue per visit DATA YOU CAN TRUST Data sources: 15,376 shoppers across 5 unique stores, responsible for 859 orders Statistical confidence: 95% View details of each test for yourself: https://www.conversionsondemand.com/cart-reminder-testing.html?iframe=true&width=880&height=710 ADDING THE CART REMINDER APP TO YOUR SITE "Cart Reminder has been very successful in turning shoppers into customers. We get more sales and the shopper gets a better experience." -CEO, Boundary Water HOW DOES THE CART REMINDER APP WORK, EXACTLY? Cart Reminder activates shopper visits site places items in cart leaves site, abandoning cart returns to site, often weeks later Immediately displays message that shopper has items in cart - with convenient link AS A LIGHTBOX ACMECORP WELCOME BACK TO АСМЕСORP" THIS JUST NEW STOCK WE SAVED YOUR SHOPPING CART FOR YOU SHOP NOW E View Cart or continue shopping OR AS A PERSISTENT BANNER Welcome back! We saved your shopping cart for you E VIEW CART ACMECC R Men Women. Blog Mhout CART REMINDER FEATURES Cart Reminder > Design Gallery Cart Reminder Current Active Theme: Embossed Lightbox [store name] Cart Reminder is an app that displays messages on a website reminding a shopper they've left items in their cart, along with a convenient link Preview Select Color Palette Ativate View Cart • Message delivered through lightbox or persistent banner, customizable on Analytics Report For: catRerer the fly • Merchants can set the lightbox reminder Cee e $991.24 to display after any amount of idle time 450 2014700 Car Rarder Rearus: A Choose from dozens of professional themes and colors, with support for custom CSS and designs DE J A 14 US 06 r EJ Analytics included Cat e crars cartenoten ta der • Easy-to-use control panel allows user to change settings at any time • Only $29.99/month TRY CART REMINDER FREE FOR 30 DAYS http://www.conversionsondemand.com/Cart-Reminder Conversions On Demand © 2014 ConversionsOnDemand.com. All rights reserved.