Getting Your Business Noticed

Social Media: Today's Key to Small Business Sucess Though to many, social media sites such as Facebook and Myspace are still the reserve of the young and carefree, the truth is that over time social media has become an ever increasing integral part of the success of today's small business. 35% of small business owners have a Social Media Business Facebook page 18% Demographics Owners using Social media 61% 69% in of small business owners have a Linkedin profile Identify and attract new customers with social media Routinely update their profiles 57% Actively build networks within social media sites 10% 154% What is Social Media? Keep an eye on customer feedback within social networks of small business owners have a 39% Demonstrate their expertise through blogging company Twitter feed Use of internet and 26% mobile technology for social interaction 8% Tweet about areas of expertise 10% of small business owners Use Twitter as a customer service medium have a company blog 10% Use social media for research 6% Most of small business owners have a YouTube or video-streaming owners use social media to build brand and product channel awareness 30.6. million U.S. 33.5 users million 14% increase from May to June 2011 161 50 million million Twitter in A real-time information network that lets 100 million users worldwide Facebook you communicate with the world LinkedIn Myspace A social networking site connecting friends, family, and business associates The world's largest professional network A social networking site made up of free online personal profiles using 140 or fewer characters at a time Who Uses Social Media Twitter 41% 42% Users 55% male (Demographicn) 45% 14% female Age range Age range Facebook Myspace Age range 9.8% 14.8% 14-17 14-17 | 9.1% 19.6% |13.7% 13.2% 27.2% 18-20 18-20 19.0% 17.5% 14.7% 21-24 21-24 16.6% 14.8% 13.2% 11.7% 12% 12.5% 25-29 25-29 Data collected in May 2011 10.2% 30-34 30-34 8.4% 7.5% 15.3% 35-44 35-44 15.4% |12.1% 45-54 45-54 123% 11.8% 5.5% 0.9% 1.1% 55-63 55-64 7.2% 4.5% 64+ 65+ 4.8% 6.6% How BIG is Social Media? rd If it were a nation, Facebook would be the world's third largest. 37 million+ 3. $0 Number of people who watched the VW Darth Vader Amount Twitter made Super Bowl ad on YouTube from the Dell sales $1 billion The figure in sales that Groupon will earn faster than $3 million any other company ever $6 billion The amount Dell eamed posting coupons and news on Twitter in 18 months in 2008 and 2009 What social gamers spend buying virtual goods by 2013 78% 50% 45% 4% Of business executives Of small business owners Of small business owners Of small business owners say surveyed say social media is critical for success use social media believe social media will they couldn't do without social media as a marketing tool be profitable this year Tips on Using Social Media to Create Business Success Study, research Create a business profile on Facebook, Linkedin and the peers sites Don't mix Enroll Experiment with social media tools personal and in free business Webinars profiles Twitter Learn from the If you are a consultant use Facebook Linkedin, Blogging YouTube, Twitter, experts a professional headshot Your Determine company is your picture (avatar) FLICKR how your success will be measured Start social Twitter 2 networking with peers daily Announce new sales, services, updates to your social media sites Remember Do not spend too much time online: set schedules it may take 6 months or more to get results Ask each visitor and Embrace Consider customer customer how they heard about your using GROUPON review social 8 sites such as Yelp business CreditDonkey SOURCES: American Express OPEN Small Business Monitor survey, Hiscox Insurance Company Inc. The Times of India, Smallbiztreads.com.be Ce ec Briansolis.com, Businessinsider.com, Th Mail, Now What Studio, Duct Tape Marketing, Ad Age. and INFOGRAPHIC DESIGN: Boris Benko t9-0s