[Infographic] Facebook vs. Twitter: Which Social Media Network Wins the PR Race?

PRWeb Facebook vs. Twitter: Which Social Media Network Wins the PR Race? Press releases, just like any other form of content, need to be promoted socially in order to get maximum visibility and exposure. This got us wondering, which social channel drives greater brand awareness for businesses? Or to put it in another way, of the 2 social titans, which network wins the PR race and can be crowned champion? START Facebook is the heavyweight social network, with expectations that it could reach up to 1 bittion users in 2012. In oddition, 74% of people on Facebook use it daily, compared to 35% of those on Twitter AT FRST, FACEIOOMA TWITTER SEM 10 M EQUALLY MATCHED MILE While it's sheer size cannot be denied, Facebook "fatigue" may be setting in, as indicated by a slowing adoption rate and a less than spectacular IPO, Twitter, however, is stil growing at a rapid pace Need proof? 140 million active users tweet an average of 340 million tweets per day MILE When it comes to brands connecting with their audience, consider that: 29% of poople on Twitter follow a brand 58% of Facebook users havu liked a brand 2 86% of umal businesses find Facebook most effective in engaging customers MILE 3 Fscebook users aren't the "Like them and leave them type. According to a survey by Crowdspring, 51% of respondents said they wore more likely to make a purchase after "Liking a brand on Facebook In that same survey, 64% 1espondents said they were more likely to buy from a brand after "Following" it on Twitter. MILE Twitter users tend to be information gathers, seeking news and stories. In fact, in 2011 Twitter beat Facebook as the 4 media darling due to its propensity as serving as the platform to scoop breaking news. MILE 5 FINISH With a reputation as being the preferred platform to share and discover news, Twitter wins our PR race.but the race has just begun. Source http://www.ytimes com/roomferdebate/2012/06/19/are-social networks junt--tad 6/ http://blog.crowdepring com/2011/09/smai tusiness socinl-media-infographic/ http://mashable.com/2012/01/12/tacebookltonunera/ http://www.insidefacebook.com/2011/12/22/twitter beate facebook-for media-attention in 2011/ http://www.mediabistro.com/alitwitter/twitter vs focebook 2011_b17119 http://www.vocus.com/blop/essential stats-sociol-media morketing