Infographic: Email Marketing Trends In 2014

Email Marketing Trends of 2014 Although email has been around for over 40 years (yes, it is that old!), it is far from dead and continues to be one of the most successful channels for marketers. What percentage of brands is still using this tactic? Are they seeing results? How will email marketing evolve in 2014? Check out the following stats and figures. Most marketers do it 71% of B2B brands use email marketing 65% of B2C brands use email marketing In 2013, companies have spent up to 20% of their marketing budget on email marketing. In 2014, the budget dedicated to email is expected to keep growing by 10%. 2,3 It's all about sales When it comes to results, marketers report that email marketing efforts have a significant impact on the entire sales cycle, from lead generation to conversions. 44% 40% In 2012, almost half of email recipients made at least one purchase based on a promotional email. A large percentage of B2B marketers rated the leads generated by email marketing as high quality. Doing it vight According to Return Path, 18% of permission-based email in North America never reaches the inbox: 5% is classified as spam, and the remaining 13% simply goes missing. 6 The following tips help ensure deliverability and higher open rates for emails in 2014: Subject line. For B2B companies, subject lines that contained "money,""revenue," and "profit" are performing the best. For B2C brands, copy options are wider. , Going social. According to GetResponse, emails that include social sharing buttons have a 158% higher click-through rate. Marketers in particular share more frequently, and on more social channels. The right time. Brands report that more people open emails during the day than at night. Average open rates at 6:00am are at 12% vs. 3% at 4:00pm. In living colour. Images can make content more appealing and relevant. One in two marketers say they use animated gifs in their email campaigns. 10 Things get personal As email marketing continues to evolve, recipients in 2014 are expecting more and more relevant content. From marketing automation to mobile content and big data, four different themes are driving the changes in the way brands will use email marketing in 2014. AUTOMATION Email Automation is helping companies nurture contacts with quality relevant content. PERSONALIZED MESSAGING MOBILE With 43% of emails being opened on phones and tablets, mobile devices can Emails based on user interests and behaviors will be a common practice in the next months. no longer be ignored. MORE DATA Detailed data has become crucial to automate the steps involved in sending relevant messages. created and sponsored by 4überflip www.uberflip.com Sources 1) http://www.dazeinfo.com/2013/07/08/email-marketing-success-best-practices-study/ #ixzz2iTTmMHt8 2) http://www.icontact.com/static/pdf/2013-email-marketing-survey.pdf 3) http://forrester.com/ 4) http://www.convinceandconvert.com/email-marketing-advice/15-email-statistics-that -are-shaping-the-future/ 5) http://smallbusiness.yahoo.com/advisor/still-undervaluing-email-020028490.html 6) http://landing.returnpath.com/emailintelligence12Q4 7) http://www.adestra.com/email-subject-line-research-coupon-voucher-drive-opens- clicks-dont-mention-ipad/ 8) http://blog.getresponse.com/social-sharing-boosts-email-ctr.html 9) http://visual.ly/email-marketing-trends 10) http://www.experian.com/cheetahmail/email-market-study-acquisition-and -engagement-tactics.html