The State of Social Use in Small Business

in the otate of F SOCIAL USEM E SMALLBUSINESS 2/3 OF SMALL BUSINESS OWNERS NOW SAY THEY USE SOCIAL NETWORKING SITES Which social networks are they using? Does it Meet Their Expectations? Facebook 27% LinkedIn 18% 36% Blogs 8% 45% Location based 8% Twitter 7% I Met Expectations Fell Short of Expectations Exceeded Expectations Coupon Sites 2% TOP GOALS WITH SOCIAL MARKETING OVER HALF OF SMALL BUSINESSES WHO USE SOCIAL MEDIA SAY BUILDING BRAND AWARENESS OR GAINING NEW CUSTOMERS IS THEIR PRIMARY GOAL. 27% Brand Awareness 22% Generate New Business 11% Promote New Offers 10% Customer Service 10% Research 5% Improve SEO WHO'S BLOGGING? IF YOU HAVEN'T BEEN BLOGGING AS A SMALL BUSINESS OWNER, YOU'VE BEEN IN THE MINORITY FOR THE LAST TWO YEARS. ALMOST 2 OUT OF 3 OWNERS PUBLISH A COMPANY BLOG. No 45% Yes 65% SOCIAL MEDIA'S IMPACT ON BUSINESS SMALL BUSINESS SOCIAL MEDIA IS TRENDING TOWARDS BECOMING PROFITABLE. OWNERS GENERALLY BELIEVE THE ACTIVITY PAYS FOR ITSELF THOUGH IT CAN BE DIFFICULT FOR A BUSINESS TO COMPUTE ITS ROI 25% 46% 14% I Made a profit I Broke even I Lost money Created by @darrenjdeverux Darren]Deverux.com DVXMARKETING BOLD CREATIVE STRATEGIES INFO COMPILED FROM A NUMBER OF SOURCES: HUBSPOT'S STATE OF INBOUND MARKETING REPORT 2011 NETWORK SOLUTIONS STATE OF SMALL BUSINESS REPORT 2011 ALL DATA CURRENT AS OF JUNE 2011 in the otate of F f SOCIAL USEM E SMALLBUSINESS 2/3 OF SMALL BUSINESS OWNERS NOW SAY THEY USE SOCIAL NETWORKING SITES Which social networks are they using? Does it Meet Their Expectations? Facebook 27% LinkedIn 18% 36% Blogs 8% 9% 45% Location based 8% Twitter 7% I Met Expectations Fell Short of Expectations Exceeded Expectations Coupon Sites 2% TOP GOALS WITH SOCIAL MARKETING OVER HALF OF SMALL BUSINESSES WHO USE SOCIAL MEDIA SAY BUILDING BRAND AWARENESS OR GAINING NEW CUSTOMERS IS THEIR PRIMARY GOAL. 27% Brand Awareness 22% Generate New Business 11% Promote New Offers 10% Customer Service 10% Research 5% Improve SEO WHO'S BLOGGING? IF YOU HAVEN'T BEEN BLOGGING AS A SMALL BUSINESS OWNER, YOU'VE BEEN IN THE MINORITY FOR THE LAST TWO YEARS. ALMOST 2 OUT OF 3 OWNERS PUBLISH A COMPANY BLOG. No 45% Yes 65% SOCIAL MEDIA'S IMPACT ON BUSINESS SMALL BUSINESS SOCIAL MEDIA IS TRENDING TOWARDS BECOMING PROFITABLE. OWNERS GENERALLY BELIEVE THE ACTIVITY PAYS FOR ITSELF THOUGH IT CAN BE DIFFICULT FOR A BUSINESS TO COMPUTE ITS ROI 25% 46% 14% I Made a profit I Broke even I Lost money Created by @darrenjdeverux Darren]Deverux.com DVXMARKETING BOLD CREATIVE STRATEGIES INFO COMPILED FROM A NUMBER OF SOURCES: HUBSPOT'S STATE OF INBOUND MARKETING REPORT 2011 NETWORK SOLUTIONS STATE OF SMALL BUSINESS REPORT 2011 ALL DATA CURRENT AS OF JUNE 2011 in the otate of F f SOCIAL USEM E SMALLBUSINESS 2/3 OF SMALL BUSINESS OWNERS NOW SAY THEY USE SOCIAL NETWORKING SITES Which social networks are they using? Does it Meet Their Expectations? Facebook 27% LinkedIn 18% 36% Blogs 8% 9% 45% Location based 8% Twitter 7% I Met Expectations Fell Short of Expectations Exceeded Expectations Coupon Sites 2% TOP GOALS WITH SOCIAL MARKETING OVER HALF OF SMALL BUSINESSES WHO USE SOCIAL MEDIA SAY BUILDING BRAND AWARENESS OR GAINING NEW CUSTOMERS IS THEIR PRIMARY GOAL. 27% Brand Awareness 22% Generate New Business 11% Promote New Offers 10% Customer Service 10% Research 5% Improve SEO WHO'S BLOGGING? IF YOU HAVEN'T BEEN BLOGGING AS A SMALL BUSINESS OWNER, YOU'VE BEEN IN THE MINORITY FOR THE LAST TWO YEARS. ALMOST 2 OUT OF 3 OWNERS PUBLISH A COMPANY BLOG. No 45% Yes 65% SOCIAL MEDIA'S IMPACT ON BUSINESS SMALL BUSINESS SOCIAL MEDIA IS TRENDING TOWARDS BECOMING PROFITABLE. OWNERS GENERALLY BELIEVE THE ACTIVITY PAYS FOR ITSELF THOUGH IT CAN BE DIFFICULT FOR A BUSINESS TO COMPUTE ITS ROI 25% 46% 14% I Made a profit I Broke even I Lost money Created by @darrenjdeverux Darren]Deverux.com DVXMARKETING BOLD CREATIVE STRATEGIES INFO COMPILED FROM A NUMBER OF SOURCES: HUBSPOT'S STATE OF INBOUND MARKETING REPORT 2011 NETWORK SOLUTIONS STATE OF SMALL BUSINESS REPORT 2011 ALL DATA CURRENT AS OF JUNE 2011 in the otate of F f SOCIAL USEM E SMALLBUSINESS 2/3 OF SMALL BUSINESS OWNERS NOW SAY THEY USE SOCIAL NETWORKING SITES Which social networks are they using? Does it Meet Their Expectations? Facebook 27% LinkedIn 18% 36% Blogs 8% 9% 45% Location based 8% Twitter 7% I Met Expectations Fell Short of Expectations Exceeded Expectations Coupon Sites 2% TOP GOALS WITH SOCIAL MARKETING OVER HALF OF SMALL BUSINESSES WHO USE SOCIAL MEDIA SAY BUILDING BRAND AWARENESS OR GAINING NEW CUSTOMERS IS THEIR PRIMARY GOAL. 27% Brand Awareness 22% Generate New Business 11% Promote New Offers 10% Customer Service 10% Research 5% Improve SEO WHO'S BLOGGING? IF YOU HAVEN'T BEEN BLOGGING AS A SMALL BUSINESS OWNER, YOU'VE BEEN IN THE MINORITY FOR THE LAST TWO YEARS. ALMOST 2 OUT OF 3 OWNERS PUBLISH A COMPANY BLOG. No 45% Yes 65% SOCIAL MEDIA'S IMPACT ON BUSINESS SMALL BUSINESS SOCIAL MEDIA IS TRENDING TOWARDS BECOMING PROFITABLE. OWNERS GENERALLY BELIEVE THE ACTIVITY PAYS FOR ITSELF THOUGH IT CAN BE DIFFICULT FOR A BUSINESS TO COMPUTE ITS ROI 25% 46% 14% I Made a profit I Broke even I Lost money Created by @darrenjdeverux Darren]Deverux.com DVXMARKETING BOLD CREATIVE STRATEGIES INFO COMPILED FROM A NUMBER OF SOURCES: HUBSPOT'S STATE OF INBOUND MARKETING REPORT 2011 NETWORK SOLUTIONS STATE OF SMALL BUSINESS REPORT 2011 ALL DATA CURRENT AS OF JUNE 2011 in the otate of F f SOCIAL USEM E SMALLBUSINESS 2/3 OF SMALL BUSINESS OWNERS NOW SAY THEY USE SOCIAL NETWORKING SITES Which social networks are they using? Does it Meet Their Expectations? Facebook 27% LinkedIn 18% 36% Blogs 8% 9% 45% Location based 8% Twitter 7% I Met Expectations Fell Short of Expectations Exceeded Expectations Coupon Sites 2% TOP GOALS WITH SOCIAL MARKETING OVER HALF OF SMALL BUSINESSES WHO USE SOCIAL MEDIA SAY BUILDING BRAND AWARENESS OR GAINING NEW CUSTOMERS IS THEIR PRIMARY GOAL. 27% Brand Awareness 22% Generate New Business 11% Promote New Offers 10% Customer Service 10% Research 5% Improve SEO WHO'S BLOGGING? IF YOU HAVEN'T BEEN BLOGGING AS A SMALL BUSINESS OWNER, YOU'VE BEEN IN THE MINORITY FOR THE LAST TWO YEARS. ALMOST 2 OUT OF 3 OWNERS PUBLISH A COMPANY BLOG. No 45% Yes 65% SOCIAL MEDIA'S IMPACT ON BUSINESS SMALL BUSINESS SOCIAL MEDIA IS TRENDING TOWARDS BECOMING PROFITABLE. OWNERS GENERALLY BELIEVE THE ACTIVITY PAYS FOR ITSELF THOUGH IT CAN BE DIFFICULT FOR A BUSINESS TO COMPUTE ITS ROI 25% 46% 14% I Made a profit I Broke even I Lost money Created by @darrenjdeverux Darren]Deverux.com DVXMARKETING BOLD CREATIVE STRATEGIES INFO COMPILED FROM A NUMBER OF SOURCES: HUBSPOT'S STATE OF INBOUND MARKETING REPORT 2011 NETWORK SOLUTIONS STATE OF SMALL BUSINESS REPORT 2011 ALL DATA CURRENT AS OF JUNE 2011 in the otate of F f SOCIAL USEM E SMALLBUSINESS 2/3 OF SMALL BUSINESS OWNERS NOW SAY THEY USE SOCIAL NETWORKING SITES Which social networks are they using? Does it Meet Their Expectations? Facebook 27% LinkedIn 18% 36% Blogs 8% 9% 45% Location based 8% Twitter 7% I Met Expectations Fell Short of Expectations Exceeded Expectations Coupon Sites 2% TOP GOALS WITH SOCIAL MARKETING OVER HALF OF SMALL BUSINESSES WHO USE SOCIAL MEDIA SAY BUILDING BRAND AWARENESS OR GAINING NEW CUSTOMERS IS THEIR PRIMARY GOAL. 27% Brand Awareness 22% Generate New Business 11% Promote New Offers 10% Customer Service 10% Research 5% Improve SEO WHO'S BLOGGING? IF YOU HAVEN'T BEEN BLOGGING AS A SMALL BUSINESS OWNER, YOU'VE BEEN IN THE MINORITY FOR THE LAST TWO YEARS. ALMOST 2 OUT OF 3 OWNERS PUBLISH A COMPANY BLOG. No 45% Yes 65% SOCIAL MEDIA'S IMPACT ON BUSINESS SMALL BUSINESS SOCIAL MEDIA IS TRENDING TOWARDS BECOMING PROFITABLE. OWNERS GENERALLY BELIEVE THE ACTIVITY PAYS FOR ITSELF THOUGH IT CAN BE DIFFICULT FOR A BUSINESS TO COMPUTE ITS ROI 25% 46% 14% I Made a profit I Broke even I Lost money Created by @darrenjdeverux Darren]Deverux.com DVXMARKETING BOLD CREATIVE STRATEGIES INFO COMPILED FROM A NUMBER OF SOURCES: HUBSPOT'S STATE OF INBOUND MARKETING REPORT 2011 NETWORK SOLUTIONS STATE OF SMALL BUSINESS REPORT 2011 ALL DATA CURRENT AS OF JUNE 2011 in the otate of F f SOCIAL USEM E SMALLBUSINESS 2/3 OF SMALL BUSINESS OWNERS NOW SAY THEY USE SOCIAL NETWORKING SITES Which social networks are they using? Does it Meet Their Expectations? Facebook 27% LinkedIn 18% 36% Blogs 8% 9% 45% Location based 8% Twitter 7% I Met Expectations Fell Short of Expectations Exceeded Expectations Coupon Sites 2% TOP GOALS WITH SOCIAL MARKETING OVER HALF OF SMALL BUSINESSES WHO USE SOCIAL MEDIA SAY BUILDING BRAND AWARENESS OR GAINING NEW CUSTOMERS IS THEIR PRIMARY GOAL. 27% Brand Awareness 22% Generate New Business 11% Promote New Offers 10% Customer Service 10% Research 5% Improve SEO WHO'S BLOGGING? IF YOU HAVEN'T BEEN BLOGGING AS A SMALL BUSINESS OWNER, YOU'VE BEEN IN THE MINORITY FOR THE LAST TWO YEARS. ALMOST 2 OUT OF 3 OWNERS PUBLISH A COMPANY BLOG. No 45% Yes 65% SOCIAL MEDIA'S IMPACT ON BUSINESS SMALL BUSINESS SOCIAL MEDIA IS TRENDING TOWARDS BECOMING PROFITABLE. OWNERS GENERALLY BELIEVE THE ACTIVITY PAYS FOR ITSELF THOUGH IT CAN BE DIFFICULT FOR A BUSINESS TO COMPUTE ITS ROI 25% 46% 14% I Made a profit I Broke even I Lost money Created by @darrenjdeverux Darren]Deverux.com DVXMARKETING BOLD CREATIVE STRATEGIES INFO COMPILED FROM A NUMBER OF SOURCES: HUBSPOT'S STATE OF INBOUND MARKETING REPORT 2011 NETWORK SOLUTIONS STATE OF SMALL BUSINESS REPORT 2011 ALL DATA CURRENT AS OF JUNE 2011