2012 eNonprofit Benchmarks Study

MR 2012 eNonprofit Benchmarks Study STRATEEE SERVICES NTEN EMAIL MESSAGING BENCHMARKS FUNDRAISING ADVOCACY 0.47% 12% 0.08% 4.2% 14% 3.8% CLICK-THROUGH RATES OPEN RATES RESPONSE RATES CLICK-THROUGH RATES OPEN RATES RESPONSE RATES 35% CAME FROM OTHER OF ONLINE REVENUE 65% ONLINE SOURCES THE ADVOCACY RESPONSE THIS RATE INCREASED BY 28% CAME FROM EMAILS ONLINE FUNDRAISING AVERAGE GIFT AMOUNT GROWTH IN ONLINE GIVING FROM 2010 TO 2011 MI 120% $62 $20 2010 2011 ONE-TIME MONTHLY FUNDRAISING RESPONSE ONLINE MONTHLY GIVING OF TOTAL ONLINE REVENUE RATE HELD STEADY AT O.08% ACCOUNTED FOR 8% THIS YEAR, UP FROM 5% SOCIAL MEDIA 1,000 ORGS 103 f FACEBOOK FANS 29 12 FOR EVERY... EMAIL SUBSCRIBERS MOBILE HAVE... TWITTER FOLLOWERS :: SUBSCRIBERS 2.5 DAILY LIKES+COMMENTS ON AVERAGE FOR EVERY 1,000 FACEBOOK USERS MOBILE LIST SIZE 19,665 SUBSCRIBERS OR, ON AVERAGE, 1.2% OF EMAIL LIST SIZE FOR THE FULL REPORT, VISIT WwW.E-BENCHMARKSSTUDY.COM