Influencers vs. Brand Advocates

shared by jaybaer on Jul 16, 2012 in Social Media

Influencers vs. Brand Advocates

shared by jaybaer on Jul 16, 2012 in Social Media

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Influencer outreach is a key element of many social media and modern public relations programs. But they often prove ineffective at driving behavior beyond social chatter. I wrote a post about why thi...
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