India's Mobile Attitude 2013

'MOBILE ATTITUDE' 2013 5th EDITION OF SURVEY WITH OVER 190 MILLION INDIAN CUSTOMERS As mobile phones become indispensible 24X7 companions for customers across age groups and geographies while each indivichual s preferences and usage requirements differ, Mobitude captures these trends to bring out the true reflection of the customer's likings & usage habits. The verdict this year has interesting findings of the preferences of more than 194 million customers across India. MOST POPULAR SERVICES ON MOBILE IN INDIA MOST - Mobile TV1400% viewership Hello Tunes enters into its 10th year with 120 million D 0 W NL O AD E D downloads continue to be most popular medium IT'S THE AGE OF THE YOUNG BOLD SPIRITED CELEBRITIES - Sunny Leone is the most downloaded actor, both in female and combined category with a whopping 300% more downloads than - Bollywood young brigade, Ranbir Kapoor and Ranveer Singh rule the roost – dethrone the Khan's. King Khan & Salman loose out on top 2 positions for the first time in 5 years even King Khan DATA TRAFFIC SURGES HIGHER Driven by double fold increase in Smartphone users and a 124% jump in data users, data consumption jumped 220% SMS - Sherlyn Chopra, Poonam Pandey, Megan Fox, Brea Lynn amongst others replace all- time favourite coy heartthrobs Deepika Padukone, Kareena Kapoor and Angelina Jolie MUSIC CHOICES TURN FILMY WITH LOVE SONGS TOPPING MUSIC WALLPAPERS DATA OVER ITEM NUMBERS MASTER BLASTER – SACHIN SMS - Tum Hi Ho from Aashiqui 2 and Saans from Jab Tak Hain Jaan top Bollywood Hello Tune downloads RULES THE HEARTS OF SPORTS FANATICS -God of cricket - Sachin Tendulkar not only ruled the field and the online, print & electronic -Priyanka Chopra's International Hit Exotic was among top 5 downloads in English category mediums but also mobile downloads which saw Source : Airtel Mobitude 2013 a whopping 124% jump compared to last year