Indian Televison

Global Happening 120 Million ANNUAL GROWTH RATE FOR THE TELEVISION INDUSTRY IS PROJECTED TO BE 12% OVER THE NEXT FIVE YEARS Total No of Households with Cable tv or Satelite tv MILLION ANALOGUE AND DIGITAL TV INDIAN TELEVISION 20 Million Total No of Households using DTH service 1980 1992 DOORDARSHAN WAS THE SINOLE NATIONAL BROADCASTER FIVE NEW OHANNELS INTRODUCED BY HONG KONG BASED STAR TV With 1000 movies produced a year, Bollywood is the largest film producer in the world 1980 1996 RAMAYAN AND MAHABHARAT WERE THE POPULAR SHOWS WITH RECORD VIEWERSHIP MORE THAN 50 CHANNELS AYAILABLE TO INDIAN VIEWERS 500 Movies Holly Wood 400 Movies Japan 223 Million 2002-03 2009 wOLLTWOOD Total No of Households MORE INTERNATIONAL CHANNELS SUCH AS NIOKELODEON, CARTOON NETWORK, VH1, DISNEY WERE LAUNOHED IN INDIA. THE NUMBER OF CHANNELS 394 TV OHANNELS IN 2009. NON-NEWS & CURRENT AFFAIRS TV CHANNELS OREW FROM O TO 183; NEWS & CURRENT AFFAIRS TV OHANNELS GREW TO 211 in India LARGEST MARKET IN THE WORLD AFTER 2006 2010 TWO MILLION DIOITAL TV HOUSEHOLDS OVER 500 CHANNELS ALREADY IN INDIA AND ANOTHER 100 WAITING TO 00 LIVE 167 Million INOREASED TO 100 Total No of Households with Television SOURCE: DELOITTE ANALYSIS INFOGRAPHICS: SHEIKH PARVAIZ | FEDDBACK AT [email protected] ANALOG 5 SHARE) HINDI GEC 30.01 DIGITAL DTH DD DIRECT IPTV REGIONAL GEC 20.18 (% SHARE) 200! HINDI MOVIES 11.93 (% SHARE) 40 OTHERS 16.4 (% SHARE) 35 175 30 150 KIDS 6.7 (% SHARE) 25 125! 20 75 15 50 10 25 2010 2012 VIEWERSHIP SHARE BY GENRES - ALL INDIA NUMBER OF SUBSCRIBERS OF ANALOG, DIGITAL, DTH, DD DIRECT AND IPTV INDIA IS THE SECOND OADCAST SUBSCRIBERS O-N