The Inbound Marketing Multiplier

The Marketo INBOUND Marketing MULTIPLIER How To Combine INBOUND & OUTBOUND MAAKETING YOUR FOR EXPLOSIVE SUCCESS Here's HOW IT- WORKS We often hear marketers debate the merits of inbound vs. outbound marketing, but few discuss the killer results you can achieve by combining both methods. This is the secret to the inbound marketing multiplier, a system that can generate you more subscribers and ultimately more customers. THE ESSENTIAL DIFFERENCE BETWEEN INBOUND & butbound Marketing There are two primary strategies to online marketing: AKETING Inbou. OUTBOUND MARKETING ITBOUND TAKETING Tnbound MARKETING OUTBOUND MARKETING OPEN Strategies that build trust and preference with leads before they are in the buying process and increase the likelihood that they will eventually select your brand when they are ready to purchase. Outbound marketing is any paid marketing - both online and offline - used to acquire new leads. It includes everything from trade shows to pay-per click marketing and is critical to growing inbound marketing. BKW 083 Both approaches have the potential to be successful on their own, but when they are combined they work together to produce even more amazing results. THE INBOUND/OUTBOUND MATRIX When you combine inbound and outbound marketing, the goal is to use the outbound techniques to increase awareness of your inbound program. In this way your outbound marketing grows your subscriber base and increases the success of your inbound campaigns. The entire process works something like this: Start with your INBOUND program. A successful inbound marketing campaign must be in place first. This campaign should include content marketing, SEO, and a strong social presence, and should be successful and proven at converting prospects on its own. This activity GROWS your subscriber base. As your new audience becomes familiar with your brand and the products you offer, many will be receptive to your inbound marketing campaign and become new subscribers. Inbound PROGRAM GROW YOUR YOUR SUBSCRIBER SUBSCRIBER BASE Base WELCOME BACK 4. ------ - -~- START GROW 2. 3. Paid PROGRAMS ------- INCHEASED PAID PROGRAMS PAID PROGRAMS SHARES INCREASED PAID PROGRAMS PAID PROGRAMS INCREASED SHARES SHARES This is supported by PAID programs Paid programs such as ad placement, website sponsorship, and social advertising help your brand message reach a greater number of targeted people. This leads to INCREASED shares. Greater targeted exposure combined with a quality message will lead to increased social activity and sharing. THE ADDED BENEFITS OF COMBINING INDOUND & butbound Marketing Combining inbound and outbound marketing strategies toward the same goals can result in many positive outcomes. Create Help Prospects BRAND RECOGNITION SPEAK AND BUSINESS ןויוזה YOUR LANGUAGE and services Outbound campaigns increase your brand exposure, and the more people know and trust your brand. The more likely they will be to respond to your inbound marketing, and eventually become customers. The nguage to describe your your outbound campaigns is very important. The more people search using this language, the more likely they are to find your brand again and again. THE Personal TOUCH • CAPTURE YOUR Jarget OPEN Outbound marketing enables you to advertise only to your target audience, who are the most likely to respond to your inbound marketing campaign. In-person meetings, phone, and other outbound techniques allow you to form a more personal connection with your prospects. Source: Marketo 44 -----. ----A M-- D--D-- D--D D- D +-- O----------------D D---------→ D. ----- ---***-------- ***-------