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Improve Your Email Campaigns By Removing Zombies From Your Marketing Database

shared by avantibhat on Aug 27, 2014 in Business

Improve Your Email Campaigns By Removing Zombies From Your Marketing Database

shared by avantibhat on Aug 27, 2014 in Business

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An email zombie is defined as a lead that engaged with your organization at some point by opening your marketing emails, but hasn’t for a period of time. Sending messages to an email zombie puts you...
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