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Improve Google Ranking in Search

How To Get To The Top Of Google! What Works Now In SEO What Influences Search Engine Rankings? On-Page Factors Things webmasters can do on their own pages and site to affect search engine positioning (They control directly) Note: On-page factors rarely improve search engine rankings. But lack of them can negatively affect rankings. Example: titles, h1 tags, internal links, word count, etc. External Links Things others do (primarily linking and social media) regarding your site. (You have little to no direct control over this. You can create your own links on sites that you control or that allow you to control them, but search engines consider that to be spam- ming and are constantly working to eliminate those factors.) Example: incoming links Social Media Links and social signals that come from social media activites by site visitors. These are highly correlated with top search engine rankings, though how much of that is cause versus result of high rankings undetermined. Examples: Links, Comments, +1's, Likes, Shares, Pins, Tweets, etc. Correlation With Top Google Rankings: On-Page Factors 26% 29% External Links Social Media 45% For information on how to build your search engine rankings using social media, visit http://DonCrowther.com/socialseo Specific Factors That Influence Ranking: On-Page Factors: Coding On-page Factors: Coding (Total Weight Factor: 44, 10% of Total) V Included the keyword as close as possible to the front of the title tag** V Page is on your main site, not on a subdomain Page includes H1 and H2 tags H1 tag does NOT include the keyword Weight 12 10% 3 3 Domain name contains keyword* *** H2 tag DOES include the keyword Page/site has been optimized to load quickly Meta Description tag has been added Meta Description tag contains the keyword Keyword is in the URL* 3 4 2 1 On-Page Factors: On-page Factors: Content Weight (Total Weight Factor: 71, 16% of Total) V Page is included in site link structure, with multiple pages linking to it Page contains over 500 words of non-navigational copy** Keyword exists in the body of the page There is a self-referential link on the page Keyword exists in internal links from other pages on the site to this page Page contains more than 25 images** Page includes at least one video Title is short Content 16% 15 11 11 11 11 8 3 1 Total On-Page (You Control) Factor Weight: 26% Extemal Links (Total Weight Factor: 128, 29% of Total) Page has a significant number of incoming natural backlinks Approximately 30% of the page's backlinks are rel=nofollow* Sites that link to this page have high SEO visibility Approximately 10% of backlinks contain a stopword** Backlink anchor text includes at least 1.5 words Off-Page Factors: External Links Weight 34 25 20 18 29% 14 A large % of backlinks come from sites located in same country Approximately 40% of backlinks contain the keyword 11 6 Off-Page Factors: Social Media Social Media Weight (Total Weight Factor: 195, 45% of Total) V Page has a large number of +l's on Google Page has a large number of shares on Facebook Page has a large number of likes on Facebook** Facebook has received a large number of comments Page image(s) posted to Pinterest a number of times Page has been tweeted on Twitter a number of times** 40 34 31 45% 33 29 28 Symbol Key: * Much less important than last year, ** Much more important than last year, *** Heavily influenced by major brand name sites Total Off-Page (You Don't Control) Factor Weight: 74% Learn how to use social media to improve your search engine rankings: doncrowther.com/socialseo Get a free step-by-step SEO Checklist to improve your search engine rankings: doncrowther.com/seocheck Study Methodology Data based on a SearchMetrics study of 10,000 top keywords including: 30,000 Search Engine Results Pages (SERPS) 300,000 titles, descriptions, URL's etc. About 4,300,000,000 backlinks About 600,000 AdSense blocks About 150 GB of raw data http://DonCrowther.com Copyright 2013, Breakthrough Consulting Inc. All Rights Reserved. Permission granted to link to and post this infographic to your site, provided that it is not altered in any way and is shown in its entirety. To get an embed code to post this to your site visit http://DonCrowther.com/seo/whatworksnowseo Data Sources: SearchMetrics.com/us2013 and DonCrowther.com Last Update: August 2013 based on June 2013 data About 1,250,000,000 Facebook Shares About 12,950,000,000 Facebook Likes About 600,000,000 Facebook Comments About 1,000,000,000 Tweets About 330,000,000 Google PlusOnes About 14,500,000 Pins You Influence You Control No Control

Improve Google Ranking in Search

shared by arpingajjar on Mar 04
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The infographic depicts the results of a study of over 10,000 keywords, and how various factors correlate with top search engine rankings. It’s broken down by what you control, what you can influenc...

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