The Importance of Visual Content in Marketing

THE IMPORTANCE OF VISUAL CONTENT in 2015, the CMO Council and Libris polled senior marketers to find out how important visual assets are to their marketing strategies. See what they found, and how you can use visual content to maximize your own engagement! PHOTOGRAPHY: 93% 93% list photography as critical (46%) or important (47%). Try pictures of your products along with images of your staff, your location, and events you host or attend. VIDEO: 88% 88% name video as critical (36%) or important (52%). Consider asking your customers or social followers to share images of the ways they use your products. ILLUSTRATIONS: 69% Only 15% of marketers see illustrations as critical, but 54% see them as important. Ask your staff, friends, and family for help - you might be surprised who is a secret artist! Want to leverage visuals to grow your business? Create, share, and schedule engaging graphics for social media with Pagemodo Post Designer! www.MadeWithPagemodo.com Sources: CMO Council, Libris: "From Content to Creativity: The Role of Visual Media in Impactful Brand Storytelling" August 4, 2015. Via www.eMarketer.com