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The Importance of Social Media
AND HOW IT CAN HELP YOUR BUSINESS
What is Social Media?
Think of it as a utensil to communicate with your customers. It can consists of things like:
The communication is normally done using Social Networking sites such as
Facebook, Twitter, Linked In, YouTube etc.
How Social Media Works
There’s a thin line between using Social Media blindly and profitably.
We encourage you to approach your customers first. This could be as simple as
posting a Facebook update or posting a photo on Instagram.
Beautiful day at the beach!
Status Photo Place Life Event
What's on your mired?
Here we will teach you how to use Social Media and how it will be profitable to your business.
blog [blawg, blog) noun
a Web site containing the writer’s or group of writers’ own experiences, observations, opinions, etc., and often having images and links to other Web sites.
“Nearly 40% of US companies use blogs for marketing purposes. Companies that blog have 55% more website visitors.”
Info from Hubspot.com
Benefits of Blogging
• Good for SEO (Search Engine Optimisation)
• Share knowledge and expertise
• Customer engagement
• Active online presence
• Positioning yourself as an expert
Blogging is a great way to share your company news such as promos, new updates, useful tips, latest buzz etc.
Blogging Platforms You Can Use
WORDPRESS BLOGGER LIVE JOURNAL TUMBLR TYPEPAD
Photo sharing is the publishing or transfer of a users digital photos online, thus enabling the user to share them with others (publicly or privately).
A picture Is worth a thousand words. Which means sharing images can raise so much awareness for your business!
Benefits of Photo Sharing
• Show off your products & services
• Use it as an online marketing gallery
• Promoting your business name
• People love visual more than text
• Photos get shared easily because they have more punch
Photo Sharing Platforms You Can Use
INSTAGRAM PINTEREST FLICKR PHOTOBUCKET STARMATIC
Videos are basically taking over the internet. Let’s face it, many of us would much prefer watching a video rather than reading something off your computer screen.
“Online video creates a more personal interaction between a business and Its customers.”
info from bytecaster.com
Benefits of Videos
• People love images but videos convey a bigger story
• Reach a wider audience
• Customer can subscribe to your channel
• They’re more likely to buy your products
Video Platforms You Can Use
YOU TUBE VIMEO FACEBOOK
The Force: Volkswagen Commercial is an award-winning commercial. It
first aired during the 2011 Big Game.
A meme is a term employed in certain theories of culture to refer to “an idea, behaviour or style that spreads from person to person within a culture."
Ensure your meme is shareworthy! Because if it’s funny, there’s a bigger chance of your audience sharing it with their friends.
These Boots, I Hate Them!
Benefits of Memes :D
• Create memes based on your services & products
• Great example of viral marketing
• People love sharing funny stuff on the internet
• It is a great way of grabbing people’s attention
Find a site to find your Internet Memes
9GAG PINTEREST THE META PICTURE REDDIT quickmeme
Time To Use lt
Now that you’ve read our Social Media tips, we think it’s time for you to
test it out! Go on, log on to Facebook and post a meme!
FACEBOOK TWITTER YOU TUBE INSTAGRAM GOOGLE+
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