The Importance of Signs in Advertising and Marketing

THE IMPORTANCE OF SIGNS IN ADVERTISING AND MARKETING TRAVELERS IN THE U.S. SPEND ON AVERAGE 19 HOURS A WEEK IN THEIR VEHICLES DRIVING DOWN THE ROAD, AND THEY CONSTANTLY LOOK AT SIGNS WHEN STOPPED IN TRAFFIC OR DRIVING BY 75% 40% OF COMMUTERS REPORT THAT THEY LOOK AT SIGNAGE MESSAGING OF COMMUTERS LOOK AT ROADSIDE SIGNS 1 OUTDOOR SIGN CAN GENERATE ANYWHERE FROM 31,000 TO 85,000 IMPRESSIONS PER DAY INFORMATION CONSUMERS TAKE AWAY FROM OUTDOOR ADVERTISING SIGNS @ 28% T 27% 60% WEB ADDRESS PHONE NUMBER EVENTS THEY WANT TO ATTEND - 57% 59% REMEMBER HUMOROUS OR REPORT THAT THEY VISIT ESTABLISHMENTS AFTER HAVING SEEN ROADSIDE SIGNAGE. UNIQUE MESSAGING OUTDOOR ADVERTISING: A WINDOW OF OPPORTUNITY NEARLY 75% OF CONSUMERS REPORT ON AN AVERAGE 30 MINUTE COMMUTE, 89% BUSINESSES CAN INCREASE THEIR SALES THAT THEIR BUYING DECISIONS HAVE OF CONSUMERS REPORT THAT THEY SAW A REVENUES BY AS MUCH AS 49% BY HAVING BEEN INFLUENCED BY OUTDOOR BILLBOARD WHILE ON THE WAY. QUALITY MADE OUTDOOR SIGNAGE. SIGNAGE.