The Importance of Perception

THE IMPORTANCE OF PERCEPTION 10 Things Every Entrepreneur Needs to Project the Right Image 1. 4. RECEPTIONIST TO GREET CLIENTS EXECUTIVE CONFERENCE ROOMS A PROFESSIONAL PHONE ANSWERING SERVICE STATE-OF-THE-ART TELECOMMUNICATION 5. BUSINESS FAX NUMBER 7. 6. 8 FLEXIBLE SUITE LAYOUTS A BUSINESS ADDRESS 9. CUSTOMIZEDDOOR SIGNAGE AFFORDABLE LEASES 10. STRATEGIC AND PRESTIGIOUS BUSINESS LOCATION 5 THINGS YOU CAN DO TO IMPRESS YOUR CLIENT "One thing you can control is your image. Make yours work for you." 1. Avoid missing calls; perform immediate call backs 2. Manage expectations and then exceed them - Carol Doughty, Personal Branding Consultant & Image Professional 3. Cultivate a personal relationship 4. Be a problem solver, not an excuse giver 5. Always be on time PERCEPTION AND PROJECTING THE CORRECT IMAGE MATTERS. HOW YOU VIEW YOUR BUSINESS IS AS IMPORTANT AS HOW OTHERS VIEW YOUR BUSINESS! 4 TIPSTOKEEP YOUON YOUR PROFESSIONALTOES 1. Don't be indecisive 2. Don't procrastinate on the goals that matter to you 3. Appreciate where you are and where you are going 4. Listen to others; never lose your ability to learn 76% of marketers feel they know what their customers want, WANT TOPROJECT THERIGHT IMAGE TO YOUR CLIENTS? yet only 34%, have asked them. MAKE SURE YOU ASK YOUR TARGET MARKET WHAT THEY WANT. 5570 of consumers and J3% of marketers would like the products they use and their experiences with those products to improve. Get ahead of your competitors and improve the experience, the brand and the image of your company. "Perception is a process by which individuals organize and interpret their sensory impressions in order to give meaning to their environments" - Stephen P. Robbins, Organizational Behavior GIVE MEANING TO YOURENVIRONMENT VISIONOFFICES:THENEWOFFICE LIFESTYLE VISION OFFICES 3.