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The importance of mobile website optimization

THE IMPORTANCE OF MOBILE WEBSITE OPTIMIZATION Mobile Traffic Segmented by Device 42% 36% 18% 2% Mobile commerce now accounts for 23% of online sales 23% Number of purchases made by Smartphone users in the last six months 51% O PURCHASES 26% 11% 1-3 PURCHASES 4-6 PURCHASES 5% 7-9 PURCHASES 10-15 PURCHASES 5% MORE THEN 15 PURCHASES ONLY 35% OF BUSINESSES HAVE MOBILE-OPTIMIZED SITES AS OF NOW. 35% 65% Ш Companies with mobile-optimized sites triple their chances of increasing mobile conversion rate to 5% or more. 97% of mobile carts are abandoned due to distraction from unnecessary elements and multiple screens in mobile shopping carts. 97% HOW BUSINESSES OPTIMIZE WEBSITE FOR MOBILE DEVICES 46% RESPONSIVE DESIGN (CLIENT-SIDE) 41% MOBILE-SPECIFIC DEVELOPMENT PLATFORM HTML 33% BUILDING IN HTML5 22% ADAPTIVE DESIGN (SERVER-SIDE) OTHER 9% NONE OF THE ABOVE 55% of purchase related conversions occur within 1 hour of initial mobile search. 55% 57% 43% 43% of consumers are unlikely to return to a slow-loading mobile site. 60% 40% 40% of consumers are going to turn to a competitor's site after a bad mobile experience. 73% of mobile search devices trigger additional action and conversion. 36% 25% VISIT TO RETAIL SITE RESEARCH 18% 17% VISIT SHARING INFORMATION A STORE 17% 7% MAKE A PURCHASE CALL A BUSINESS Tablet visitors are nearly three times more likely to purchase than smartphone visitors 3x 48% 52% 52% of tablet users say they prefer to shop using their tablet rather than their PC 72% of tablet owners make purchases from their devices on a weekly basis Designed & Compiled by: Oinvesp more conversions Source links: http://www.marketingprofs.com/charts/2013/11010/web-traf- fic-from-mobile-devices-up-78-year-over-year http://econsultancy.com/in/blog/63338-mobile-commerce-now-ac- counts-for-23-of-online-sales-report http://econsultancy.com/in/blog/63069-55-of-business- es-now-have-a-mobile-optimised-site-report http://searchenginewatch.com/article/2261040/Mobile-Market- ing-Conversion-Optimization-Tools-Code-Tricks http://www.mobilecommercedaily.com/5-tips-to-improve-mo- bile-commerce-strategy http://www.slideshare.net/mobify-me/50-mustknow-mobile-com- merce-facts-and-statistics http://services.google.com/fh/files/misc/mobile-search-ppt.pdf http://www.zdnet.com/site-optimization-for-mobile-devic- es-falls-short-again-7000014963/ http://leaderswest.com/2013/04/10/study-only-one-third-of-on- line-retailers-have-mobile-optimized-sites/

The importance of mobile website optimization

shared by Gagan on Nov 16
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Read our infographic, “The importance of mobile website optimization” for a deep look at mobile traffic, mobile sales and the growing importance of mobile optimized websites.

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Invesp

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Other
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