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The Impact of The World Cup Online
Major sporting events such as the World Cup are a prime opportunity for everyone from retailers to publishers, bookmakers to social media platforms. They also have a significant impact on consumers’... online behaviour.We surveyed over 2,000 British consumers to understand what they will be doing online during the World Cup, and understand the implications for major websites during June.Over a quarter of Brits plan on watching the World Cup online this year, with 93% saying that they will place bets, shop or chat online about the World-Cup.The research also found that Brits are planning on digging deep during the tournament, with almost a third stating they would spend between £100 – £300 on food, drink, and upgrading their entertainment systems.
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