The Impact Of Traditional News Mastheads In The Digital World

News Limited THE IMPACT OF TRADITIONAL NEWS MASTHEADS IN THE DIGITAL WORLD FOR MORE PLEASE VISIT WWW.FUTUREOFJOURNALISM.COM.AU IT'S NOT ABOUT TRADITIONAL NEWS MASTHEADS VS. SOCIAL AND NEW MEDIA. IT'S ABOUT TRADITIONAL NEWS MASTHEADS GETTING MORE EXPOSURE THANKS TO SOCIAL AND NEW MEDIA, AND IN TURN SOCIAL AND NEW MEDIA BEING BETTER THANKS TO QUALITY CONTENT. 22 TWITTER USERS WERE TWITTER ACCOUNTS MORE THAN (99%) OF BLOG LINKS RUN BY NEWS ORGANISATIONS LIKE SKY ORIGINATE FROM Traditional Sources NEWS, THE BBC AND THE WERE THE SOURCE OF MOST NEW YORK TIMES. TRENDING TOPIC RETWEETS. 75% US PRINT & BROADCAST 25%) INTERNATIONAL PRINT & BROADCAST <1%) WEB ONLY Source: Pew Research 2010 New Media, Old Media "Analysed from over 16 million tweets, 2010 - Source: Hewlett Packard Labs When we add offline media, News Limited reaches 13 MILLION EVERY WEEK that's over half of the population of Australia. 6.5 MILLION Australians visit News Ltd's online network monthly. That's the same as the population of Queensland and South Australia combined. Source: Nielsen Netview, September 2010 to August 2011. Source: Roy Morgan Single Source, 12 months ending March 2011. An article focusing on Wikileaks titled "Don't shoot messenger for revealing uncomfortable truths" secured the highest combined +1,000.000 News websites in the News Facebook recommend Limited network get over clicks, shares and 5.4 BILLION comments on The Over a million Facebook likes, shares Australian website, page impressions a year. and comments on News Limited WikiLeaks with 49,030 content in March 2011 Source: Nielsen Market Intelligence Australia Source: News Limited Domestic Traffic September 2010 - August 2011. Source: News Limited MORE & MORE NEW REVENUE STREAM 200K SOCIAL MATTERS The Times and The Sunday Times of London are generating more revenue from their 100,000+ subscribers than they did from the 20 million browsers they had before. The Wall Street Journal has more than 1 On average News Limited content shared on Facebook generates 4 - 5 million digital subscribers. Around 200,000 of which are reading the journal on a tablet visits back to News Limited sites Source: News Limited Source: News Limited Source: News Limited GENERATING DIGITAL SUBSCRIBERS 1.1,00,000 DIGITAL SUBSCRIBERS The New York Times, which introduced a metered subscription model in March 2011, now has over 1.1 million digital subscribers. More than 750,000 of them are existing print subscribers who get free digital access and nearly 300,000 are direct digital subscribers. Another 100,000 signed up through a Ford Lincoln promotion. Source: New York Times Co