Impact of SXSW & Why You Should Go!

SHSW 2013 AN INFOGRAPHIC FROM ROCKSAUCE SOUTH BY SOUTHWEST 2013 EVENT SCHEDULE TUESDAY WEDNESDAY THURSDAY SATURDAY HARCH 9 MONDAY MARCH 11 MARCH 12 MARCH 13 MARCH 14 SATURDAY MARCH 15 MARCH 16 MARCH 17 SUNDAY FRIDAY MARCH 8 SUNDAY MARCH 10 FRIDAY SXSW GAMING EXXPO SXSW INTERACTIVE SXSW FILM SXSW TRADE SHOW SXSW MUSI SXSW MUSIC GEAR EXPO FLATSTOCK DID YOU KNOW? THE FIRST SXSW WAS HELD IN 1987. TEHAS ORIGINALLY JUSTA MUSIC FESTIVAL, * AUSTIN OVER 700 ATTENDEES SHOWED UP. IN 2012, COMBINED ATTENDANCE OF ALL SEVEN FESTIVALS REACHED OVER 300,000. SHSW 2012 ATTENDANCE BREAKDOWN a d SXS 6 e PREE NGLE ADMISSION - FLATS VRISTBAND HOLD CREW NG POSTER SHOW THAT'S A TOTAL OF 302,700 IN 2011, ATTENDANCE WAS JUST 286,000. ATTENDEES! ECONOMIC IMPACT ON AUSTIN, TX DIRECT IMPACT INCLUDES SPENDING FROM OFFICIAL SXSW SPONSORS, EXHIBITORS, AND ATTENDEES. INDUCED IMPACT INCLUDES INCREASED SPENDING FROM INDUCED IMPACT LOCALS WHO SEE THEIR EARNINGS INCREASE BY THE 28.7 MILLION IMPACT OF SXSW. $190.2 MILLION INDIRECT IMPACT INCLUDES INCREASED SALES, INCOME, AND JOBS FROM COMPANIES THAT CONDUCT BUSINESS WITH PARTNERS OF SXSW. $167.8 COMPARE THAT TO THE ECONOMIC IMPACT OF SXXSW 2011, MILLION THAT REPRESENTS A GROWTH OF OVER 13% SHSW 2012 DEMOGRAPHICS AGES 1% | UNDER 21 32% 21-30 39% 31-40 20% 41-50 8% 51+ YEARS ATTENDED SXSW 52% IST YEAR (2012) 31% 2-4 11% |5-9 10+ REGISTRANTS 14% INTERNATIONAL 86% DOMESTIC GENDER 40% FEMALE 60% MALE COMBINED HOUSEHOLD INCOME 5% UNDER $25K 11% $25-50K 14% |$50-75K 17% $75-100K 25% $100-150K 13% $150-200K 17% | $200K+ JOB FUNCTIONS 3% SALES 18% MARKETING BUSINESS DEVELOPMENT 29% CREATIVE 24% MANAGEMENT 19% OTHER FOURSQUARE TWITTER GAMESALAD PHONEBOOTH FOODSPOTTING SXSW SUCCESS STORIES SOURCES HTTP://SCSW.COM/SITES/DEFAULT/FILES/ATTACHMENTS/SXSW_MARICETING_DECKPOF HTTP://SXSW.COOM/SITES/DEFAULT/FILES/ATTACHMENTS/2012 SXSW ECONOMIC IMPACT ANALYSIS - FINALPOF HTTP://HASHABLE.COM/20/o3/05/SXSW-LAUNCHES/ HTTP://PACTNEWS.COM/ARTICLES/STUDY%JA-SXSW-GENERATED-$190JM-ECONOMIC-PACT-IN-2012 HTTP://GREYLL.COM/REPORTS/SXSW_ECONOMIC_IHPACT.POF DESIGNED BY ROCKSAUCE wwW.ROCKSAUCESTUDIOS.COM CHECK OUT OUR BOOTH AT SXSW INTERACTIVE 2013 DIRECT IMPACT $125.8 HILLION NOMIH L'SC INDIRECT IMPACT VER MUSEUM THEATRE