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the impact of surveys

the impact of surveys Millions of people are asked to answer surveys every day, but what effect does this have on brands and consumers? We asked 1,193 people worldwide how they felt about companies asking for their opinions. This is what they said... Number of people inclined to buy How do people feel when a brand from a brand that has asked for takes the time to ask for their their opinion in a study: opinions? 62% more inclined 56% 20% 24% 35% ..... not influenced 3% less inclined more loyal not sure no change ...but what makes people more inclined to answer a survey? 55%..... money 34%... free products 4%.... opportunity to give a personal opinion 6%. vouchers 1%.. something else today İİİİİİİİİİ 8 out of 10 people believe that brands listen to consumers more today than 10 years ago they think it is because of... 55% 24% 16% the current economic climate increased market decreasing something else competition customer loyalty entirely do brands use people's opinions? how much time are people willing to spend on a survey? 1 to 5 minutes40% 69% Yes, they act on the results they receive 6 to 10 minutes 30% 24% I have no clue 11 to 15 minutes i1% 16 to 20 minutes 6% more than 20 minutes 3% 17% No, not at all who could benefit the most from communicating with their customers? retail banking travel mobile technology telecommunications utilities leisure other 41% 14% 11% 11% 6% 6% 5% 5% About Cint About this survey Cint empowers access to opinions by innovating the way market insight is gathered. Cint's exchange platform, OpinionHUB, the fully transparent insight marketplace, brings together questions and answers from all around the world. The survey of 1,193 consumers worldwide was carried out by Cint in January 2012 to mark the company's comprehensive rebrand. cint www.cint.com LO %24

the impact of surveys

shared by DanT on Oct 22
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Millions of people are asked to answer surveys every day, but what effect does this have on brands and consumers?

Publisher

Cint

Category

Business
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