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The Impact of Social Media on the PR Industry Infographic

Dissertation Survey Results The Impact of Social Media on the PR Industry Why such a positive impact? 98.80% of PR pros believe social media and 24/7, instantaneous, real-time information and communication stakeholders Two-way conversations with publics * New communication channels Ability to speak directly to or with blogs have enhanced the PR practice *Better target audience reach both locally and globally * Allows engagement, interactions and relationship-building The most important social media platforms for organisational PR The most frequently used efforts platforms in day-to-day working activities The most fre quently used platforms during free time #1 #1 #2 B #1 #2 t #3 W #2 B #3 in #4 In #3 in #4 W You #5 Tube #4 W You #5 Tube Other popular networks You Tube #5 Why do PR pros use social media platfor ms? for social interactions with friends and family 83.80% B to stay up-to-date (trends, news etc.) 62.50% in to enhance business relations (clients, journalists etc.) 71.30% You Tube to create and/or share content 38.80% 8+not much activity there 70.00% Social Media vs. Traditional Media believe social media is more accurate and reliable than traditional media believe social media is 58.80% 75.50% more cost effective for developing relationships with organisational publics of PR pros of PR pros Personal opinions and experiences that are being shared are more trusted! But social media takes a lof of time and effort! But anyone can create content therefore there's a lack of regulation potentially leading to incorrect data! Its effectiveness also depends on the industry, the campaign, its objectives and publics! Created by Iliyana Stareva http://iliyanastareva.com For more details about the research findings contact Iliyana on: twitter.com/liyanaStareva linkedin.com/in/iliyanastareva Piktochart

The Impact of Social Media on the PR Industry Infographic

shared by iliyana.stareva on Sep 30
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A few years back, a new era began, an era where ordinary people have a ‘say’ on every possible matter, anytime, anywhere – the emergence of social media has altered our lives enormously by givin...

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