Click me
Transcribed

The Impact of Football Season on TV

FOOTBALL TELEVISION AND THE IMPACT OF FOOTBALL SEASON ON TV VIEWERS AND THE CABLE AND SATELLITE INDUSTRY TV VIEWING НАBITS AMERICAN TELEVISION SUBSCRIBERS PAY, ON AVERAGE, ABOUT $100 A YEAR FOR SPORTS PROGRAMMING. HOW DO U.S. TELEVISION: 60% U.S. ADULTS ADULTS Who watch the NFL COMPUTER: 8% WATCH THEIR 64% LIVE IN PERSON: 6% NFL : SMARTPHONE: 3% TABLET: 2% FOOTBALL? 73% 55% 1.5 Record some Games & Special Events (such as the Super Bowl) U.S. MALES U.S. FEMALES Watch Football IN Watch Football 79% 60 27% 15% AMONG ADULTS WHO WATCH EIGHT IN TEN FOOTBALL ON TV, SIX IN TEN SAY THEY MEN WOMEN SPEND 5 HOURS OR LESS PER WEEK AMERICANS WATCHING DURING THE NFL SEASON. ONLY 4% RECORD ALL OR MOST SAY THEY 6% 16 HRS or More OF THEIR TEAM'S GAMES NEVER RECORD 7% 11-15 HRS 90% AMERICANS WHO DO NOT SUBSCRIBE TO ANY FOOTBALL TELEVISED SPORTING EVENTS CABLE OR SATELLITE PACKAGE. HOURS SPENT WATCHING FOOTBALL AMONG NFLVIEWERS CUSTOMER SERVICE 27% 6-10 HRS CABLE AND SATELLITE COMPANIES ARE USING SOCIAL MEDIA TO ADDRESS CUSTOMER SERVICE ISSUES. 60% 5 HRS or Less BY CREATING NEW DEPARTMENTS FOR SOCIAL NETWORK CUSTOMER SERVICE PROVIDES CUSTOMERS WHY IS IT CHANGING? WITH A PERSONAL LINK TO THE BRAND THROUGH TWITTER. 1 CHURN RATES THE CABLE INDUSTRY, WHICH SAW A NICE ROUND $97.6 BILLION IN REVENUE LAST YEAR, CLAIMS AROUND 60.7 MILLION VIDEO CUSTOMERS IN THE U.S. ACCORDING TO RESEARCH FIRM PARKS ASSOCIATES HOW HOWEVER, BASIC CABLE SUBS CONTINUE TO LEAVE, CABLE MIGRATING TO SATELLITE AND IN PARTICULAR INTERNET PROTOCOL TELEVISION (IPTV), WHICH IS EXPECTED TO SEE HEALTHY GROWTH FOR VIDEO GOING FORWARD. AND SATELLITE BY 2017, CABLE'S SHARE WILL FALL TO 52% (56.1 MILLION SUBS), WHILE IPTV'S WILL RISE TO 18% (18.6 MILLION SUBS, UP FROM JUST 8.8 MILLION IN NOVEMBER) ARE CHANGING CABLE OPERATORS ARE STILL ENJOYING GLOBAL MARKET FOR INSULATED WIRE OF COURSE, THE CABLE GROWTH IN THEIR INTERNET-ACCESS AND CABLE IS PROJECTED TO REACH SECTOR IS MAKING UP FOR LOST REVENUE ON THE VIDEO BROADBAND BUSINESS $249 BILLION SIDE WITH HEALTHY GAINS FOR BROADBAND-A TREND The number of Internet-only subscribers increased 28% from a year earlier THAT OVER-THE-TOP (OTT) VIDEO COULD PROVE TO AID IN THE US BY 2018, PRIMARILY DRIVEN BY THE TELECOM INDUSTRY 2 CUSTOMER SERVICE GROWTH IS LIKELY TO BE FUELLED BY INCREASING TELECOM INFRASTRUCTURE SPENDING IN DEVELOPING AS WELL AS DEVELOPED ECONOMIES AROUND THE WORLD. OVERALL CUSTOMER SATISFACTION WITH TELECOM, CABLE AND UTILITY SERVICE PROVIDERS ROSE IN 2011, YET POOR CUSTOMER SERVICE LEAD: CUSTOMER SERVICE OUT OF BLIND SPOTS CONSUMERS TO SWITCH PROVIDERS. IF ADDRESSED SUCCESSFULLY, SHOULD RESULT "COMPANIES ARE IMPROVING MANY OF THE MOST FRUS- TRATING PARTS OF THE CUSTOMER SERVICE EXPERIENCE, IN INCREASED CUSTOMER RETENTION. BUT THEY ARE FACING A CUSTOMER WHO IS INCREAS- INGLY WILLING TO ENGAGE MULTIPLE PROVIDERS FOR A IN 2010 SOCIAL MEDIA SITES HAVE CONSUMERS WANT COM- SERVICE AND IS APT TO SWITCH QUICKLY," SAID ROBERT IMPROVED OVERALL ENGAGEMENT OF PANIES TO INTERACT 27% WITH THEM VIA SOCIAL MEDIA BEFORE THEY ARE CONSUMERS WITH PROVIDERS AND WOLLAN. THEIR BRANDS, UP FROM: COMPLAINTS TO THE FCC FROM CUSTOMERS CABLE AND SATELLITE SUBSCRIBERS 14% o 21% REPORTED GREATER INCREASED BY 9% DURING THE TO CHANCE OF DOING 24% BUSINESS WITH PROVID- FOURTH QUARTER OF 2010. ERS THAT ARE ENGAGED IN SOCIAL MEDIA. THERE WERE 1,724 COMPLAINTS ABOUT CABLE AND SATELLITE SERVICES DURING THE FOURTH QUARTER, UP COMPANIES ARE FAILING TO KEEP PROMISES THEY MAKE ON THE SERVICE FROM 1,581 REPORTED DURING THE THIRD QUARTER OF EXPERIENCE. THE STUDY FOUND THAT CONSUMERS RATE "HAVING THE 2010, THE FCC SAID. SERVICE EXPERIENCE MATCH THE PROMISE A COMPANY MAKES TO ME THERE WAS SOME GOOD NEWS FOR CABLE AND SATELLITE PROVIDERS IN THE REPORT. THE FCC SAID THAT THE TOTAL NUMBER OF INQUIRIES IT RECEIVED ABOUT CABLE AND SATELLITE DECREASED BY 26 PERCENT DURING THE FOURTH QUARTER TO 1,911. UP FRONT" AS ONE OF THE MOST IMPORTANT AREAS OF CUSTOMER SERVICE. Yet the greatest service frustration cited is a provider's failure to deliver on the service experience promised. DON'T GET PENALIZED FOR BAD CUSTOMER SERVICE. CLICKSOFTWARE.COM/TELCO SOURCES http://www.telecompetitor.com/report-customer-churn-rises-along-with-satisfaction-in-2011/ http://www.fiercecable.com/story/fc-reports-increased-cable-satellite-customer-complaints/2011-08-16 http://www.videoworldinsider.com/topics/video-world-insider/articles/314916-facing-continued- churn-us-cablecos-turn-silicon-valley.htm http://online.wsj.com/article/SB10000872396390443792604577574901875760374.html http://tvbythenumbers.zap2it.com/2011/10/14/no-surprise-64-americans-watch-nfl- football-73-of-men-55-of-women/107308/ http://www.nytimes.com/2011/12/16/business/media/for-pay-tv-clients-a-steady- diet-of-sports.html?pagewanted-all&r-0 ClickSoftware DEVELOPED BY Making Service Click N NOWSOURCING

The Impact of Football Season on TV

shared by NowSourcing on Jan 15
615 views
3 shares
0 comments
This infographic provides a deeper look into the impact of football season on the cable and satellite industry.

Category

Sports
Did you work on this visual? Claim credit!

Get a Quote

Embed Code

For hosted site:

Click the code to copy

For wordpress.com:

Click the code to copy
Customize size