The Impact of Facebook on Brands' Sales

THE IMPACT OF FACEBOOK ON BRANDS' $ALES Driving sales and brand building The bicycle company drives close to $500,000 in incremental sales annually through promotion codes and traffic generated exclusively from Facebook. STATE BICYCLE $500.000 12% in annual sales from coupon of traffic to their website COMPANY codes and traffic from Facebook 1/5TH COST PER CLICK on Facebook compared to other ad platforms LUXURY LINK Driving the sale of travel packages The high-end hotel website saw a 100% increase in travel package purchases from people on Facebook as a result of running ads. >>>> >>>> >>>> 100% 30% 90% increase in sales for of people who bought travel packages were new customers increase in website visits travel packages month over month HubSpot Generating Sales leads on Facebook 71% increase in overall sales With Facebook Ads they 15% generated more online leads for their all-in-one marketing software, increase in return on which resulted in a 71% increase in investment sales from Facebook in 3 months. 39% increase in traffic to their website Increase global sales and brand awareness TOUGH MUDDER Tough Mudder uses Facebook as its primary channel to market its obstacle course challenges around the world. Facebook has helped Tough Mudder produce a 24X increase 24X 5-10X 5-8X increase in sales in just two years, return on advertising higher click-through rate (CTR) with Facebook being the primary advertising and engagement channel spend on Facebook for ad in news feed vs. traditional ad displays Driving sales and brand buiffing Ganvas People The canvas print maker uses Facebook Advertising to increase its social presence and drive nearly 4,000 direct purchases. 180.000 people liked the Canvas People Facebook Page 3.959 1.5X transactions as a result of return on investment on their campaign Facebook advertising Resources https://www.facebook.com/business/state https://www.facebook.com/business/hubspot https://www.facebook.com/business/canvaspeople https://www.facebook.com/business/toughmudder https://www.facebook.com/business/luxurylink wishpond