The Impact of Data Blending Tools in the Mid-market

THE IMPACT OF DATA BLENDING TOOLS IN THE MID-MARKET Aberdeen Group's 2015 Business Analytics survey analyzed midsize organizations and created a maturity framework based on organic revenue growth, operating profit, and frequency of access to timely information. Leaders (the top 35% of performers) were shown to provide line of business users with easy-to-use data blending tools that accelerate time-to-insight and enable self-sufficiency. Leaders demonstrate best practices for data blending and superior performance across a number of metrics: Mid-Market Analytics Leaders: 3.6х as likely to deploy data blending tools in the line of business 37% more users per capita with self-service data blending capabilities 52% more users per capita who have improved the speed of decision making 35% more users per capita who have improved trust in the data underlying their analysis 34% more users per capita who have improved knowledge sharing / collaboration with internal departments as compared to Mid-Market Analytics Followers Read the full report: Data Blending Helps the Mid-Market Outsmart rather than Outspend Data blending tools help analysts access, integrate, cleanse, for more impactful analysis. Mid-market Leaders with easy-to-use tools report accelerated decision making, improved user trust in data and analytics, and a higher percentage of self-service users. bottom enrich their data This document is the result of primary research performed by Aberdeen Group and represents the Elin best analysis available at the time of publication. Unless otherwise noted, the entire contents of this ABERDEEN GROUP publication are copyrighted by Aberdeen Group and may not be reproduced, distributed, archived, or transmitted in any form or by any means without prior written consent by Aberdeen Group. www.aberdeen.com 10847