The Impact of A/B Testing

You want to make the most of your site; you have ideas but you Only 17% of Fortune 500 companies are using an A/B testing platform. Companies who A/B test see drastic improvements to their businesses. aren't sure what will work best. ENTER A/B TESTING. INDUSTRY AVERAGE INCREASES BEST PRACTICES MEDIA A/B ... +46% The Guardian tested and 1 29% 114% optimized landing pages to boost subscriptions by 46%. ADVANTAGE pageviews reader engagement TAKING THE GUESSWORK OUT ECOMMERCE OF WEBSITE OPTIMIZATION +20% ... Sony tested different banners to drive customers through the checkout funnel which led to a 1 13% 1 21% 20% increase in purchases. shopper engagement revenue (vs) SAAS +69% ComScore tested their brand validation via social proof that led to a 69% increase in leads. 1 29% 1 17% pageviews customer engagement CONSTANTLY TESTING AND OPTIMIZING YOUR PAGE CAN: A/B TESTING is the means of gathering website performance data by showing different versions of a webpage to visitors. INCREASE Revenue Donations Registration Downloads User Generated Content PROVIDE TEAMS WITH VALUABLE INSIGHT ABOUT THEIR VISITORS. Optimizely Data sourced from a survey of Optimizely experiments conducted since October 2010.