Identifying and Delivering Customer Value

Growth Team Membership T FROST & SULLIVA N Marketing CEO CO-SPONSORS 2013 GLOBAL MARKETING ima CMO I DIGITAL .COM I FOR CMOS MARKETING INSIGHT PRIORITIES SURVEY RESULTS In an age of empowered customers, it is ever-more difficult for marketers to diagnose pain points and influence behavior. Furthermore, accurate segmentation models, targeted value propositions, compelling content, and timely and accessible delivery continue to be key imperatives for Marketing. Identifying and Delivering Customer Value Access the 29-page report at http://www.frost.com/sublib/display-market-insight.do?id=275699025 FREE Key Marketing Challenges Respondents identified their top internal challenges for 2013 and the associated root causes. PRIMARY CHALLENGE AND ROOT CAUSE Lack of common Developing a compelling value proposition objectives Marketing Resource Trends Respondents shared their expected 2013 budget and staffing levels. STAFFING LEVELS 55% Expect staffing to remain constant BUDGETS Anticipate budgets 40% will remain constant Mobile Marketing Respondents shared their perspectives on mobile marketing's use and challenges. EFFECTIVENESS Rate their 49% capabilities as "Average" Primary Obstacle Insufficient 68% budget MOST POPULAR TACTIC FOR 2013 60% Mobile-optimized webpages Marketing Integration Respondents shared their views on marketing integration and its uses. COMMUNICATIONS INTEGRATED Marketing 50% communications are integrated KEY REASON TO INTEGRATE 44% Supports a unified brand presence Register at http://www.frost.com/sublib/display-market-insight.do?id%3275699025 to download a free copy of our: >"2013 Global Marketing Survey Report" SOURCE: "2013 Global Marketing Survey Results" http://www.frost.com/sublib/display-market-insight.do?id3275699025. ORIGINAL FILE: JPG: http://bit.ly/14ERESS; PDF: http://bit.ly/162XXXL Growth Team Membership TM (GTM) is a research and consulting program that supports executives within the functions that report to the CEO. M [email protected] O www.gtm.frost.com @Frost_GTM Copyright © Frost & Sullivan Growth Team Membership T FROST & SULLIVA N Marketing CEO CO-SPONSORS 2013 GLOBAL MARKETING ima CMO I DIGITAL .COM I FOR CMOS MARKETING INSIGHT PRIORITIES SURVEY RESULTS In an age of empowered customers, it is ever-more difficult for marketers to diagnose pain points and influence behavior. Furthermore, accurate segmentation models, targeted value propositions, compelling content, and timely and accessible delivery continue to be key imperatives for Marketing. Identifying and Delivering Customer Value Access the 29-page report at http://www.frost.com/sublib/display-market-insight.do?id=275699025 FREE Key Marketing Challenges Respondents identified their top internal challenges for 2013 and the associated root causes. PRIMARY CHALLENGE AND ROOT CAUSE Lack of common Developing a compelling value proposition objectives Marketing Resource Trends Respondents shared their expected 2013 budget and staffing levels. STAFFING LEVELS 55% Expect staffing to remain constant BUDGETS Anticipate budgets 40% will remain constant Mobile Marketing Respondents shared their perspectives on mobile marketing's use and challenges. EFFECTIVENESS Rate their 49% capabilities as "Average" Primary Obstacle Insufficient 68% budget MOST POPULAR TACTIC FOR 2013 60% Mobile-optimized webpages Marketing Integration Respondents shared their views on marketing integration and its uses. COMMUNICATIONS INTEGRATED Marketing 50% communications are integrated KEY REASON TO INTEGRATE 44% Supports a unified brand presence Register at http://www.frost.com/sublib/display-market-insight.do?id%3275699025 to download a free copy of our: >"2013 Global Marketing Survey Report" SOURCE: "2013 Global Marketing Survey Results" http://www.frost.com/sublib/display-market-insight.do?id3275699025. ORIGINAL FILE: JPG: http://bit.ly/14ERESS; PDF: http://bit.ly/162XXXL Growth Team Membership TM (GTM) is a research and consulting program that supports executives within the functions that report to the CEO. M [email protected] O www.gtm.frost.com @Frost_GTM Copyright © Frost & Sullivan