Idealo Mobile Flight Search Study

MOBILE FLIGHT SEARCH by idealo A EUROPEAN COMPARISON Data collected for the first five months of 2013 shows Dutch consumers leading the trend for mobile flight searches in Europe, with 31% of those looking for flights online tending to do so on a mobile device. MOBILE SEARCH PERCENTAGE OF ONLINE FLIGHT SEARCHES CARRIED OUT USING MOBILE DEVICES 1. Netherlands 2. United Kingdom 3. Spain 4. Italy 5. France - Germany 7. Portugal 8. Poland 6. 28% 31% 9% 18% 21% 25% 27% 14% PERCENTAGE OF MOBILE SEARCHES USING APPLE PRODUCTS January - May 2013 72% United Kingdom 'Only the UK exhibits growth in the use of Apple products as compared to 2012' 71% Netherlands 71% France 65% ermany 63% Portugal 61% Italy 43% Spain 42% Poland MOBILE SEARCH TRENDS IN THE UK GROWTH OF MOBILE FLIGHT SEARCH IN THE UK 28% Comparing months January - May 15% 6% 2011 2012 2013 MOBILE SEARCH HABITS OF UK CONSUMERS IN 2013 Other Nokia Blackberry Samsung 72% Apple SOURCE An independent study compiled by flight comparison website idealo flights.idealo.co.uk