I Saw Mommy Googling Santa Claus

I SAW MOMMY GOOGLING SANTA CLAUS 2012 Online and Mobile Holiday Shopping Trends presented by: RETAIL CUSTOMER EXPERIENCE.cOM 52% 2012 U.S. Holiday Sales Projections $586 BILLION 4% INCREASE over 2011; $563 billion of consumers WILL shop online this holiday season up from 47% in 2011 $92-96 BILLION 340% of consumers expect to shop more online this holiday season than last year .-- ONLINE HOLIDAY SALES 12% INCREASE over 2011 TOP 5 REASONS WHY ONLINE SHOPPERS CHOOSE ONE RETAILER OVER ANOTHER: TOP 6 REASONS FOR PLANNING TO SPEND MORE ONLINE THIS YEAR 24-hour shopping (38%) Free shipping offers (35%) Seeing the shopping cart total before Clear product descriptions Guaranteed Value for Free return shipping offer or policy Avoid crowded stores (33%) money and good deals. on-time delivery More convenient (31%) checkout Easier to compare prices (30%) THE AVERAGE CONSUMER WILL GO ONLINE TO COMPLETE ABOUT 39% OF THEIR HOLIDAY SHOPPING Easier to find items online (22%) 64% percentage of smartphone and tablet owners who indicated they will do these things this holiday season of tablet owners plan to use them to research and Research products and compare prices Lookup retailer info (hours, location, directions, etc.) Make a purchase purchase holiday gifts and items 53% 33% 44% 25% 28% 15% 30% smartphone users "SHOWROOMING BUT THEN SEARCHING ONLINE FOR THE BEST PRICE AND, ULTIMATELY PURCHASING ONLINE. THIS GROWING TREND WILL AFFECT THE HOLIDAY SHOPPING SEASON. 1 IN 3 RETAILERS EXPECT TO USE MOBILE PAID SEARCH CAMPAIGNS & MOBILE EMAIL OPTIMIZATION TO COMMUNICATE WITH CUSTOMERS, AMONG OTHER VEHICLES IN 2012 56% of consumers are likely to participate in showrooming 27% would likely make the purchase online, using their smartphone or tablet, while they are still in the store Discussions on social media sites leading CONSUMERS SHARING TIPS ABOUT USING PRICE COMPARISON WEBSITES WHILE AVOIDING CYBER SCAMS up to Cyber Monday increased in volume CONVERSATIONS ABOUT BLACK FRIDAY IN-STORE SHOPPING EXPERIENCES by 115 percent compared to 2010. CYBER MONDAY DEALS FOR INTERNATIONAL CONSUMERS MOBILE USAGE ON CYBER MONDAY 2011 CYBER MONDAY 10.8% OF ONLINE RETAIL TRAFFIC CAME FROM A MOBILE DEVICE TOTAL SALES CAME FROM A MOBILE DEVICE The Monday after Thanksgiving has become a huge day for online shopping. In 2011, nearly 123 million shoppers spent a total of $1.25 billion on Cyber Monday, a 33% increase over 2010. DESKTOPS 89.4% & OTHER DEVICES (an average of $198.26 per person). TOP 3 REASONS CONSUMERS SHOP ONLINE ON CYBER MONDAY iPhone - 4.1% Apple's iPhone and iPad continued to iPad - 3.3% rank one and two sale for mobile device Android - 3.2% retail traffic Retailers Day when Avoid the Thanksgiving shopping crowds (37%) retailers offer usually offer free shipping their best online CYBER MONDAY RETAILERS IN 2011 (45%) deals (40%) 51% 78% 45% 30% 15% of online retailers offered promotions specifically on Thanksgiving Day had special promotions on Cyber Monday retailers surveyed offered coupons/percent off deals and 37.5% had limited-time promotions retailers offered free standard featured a free gift with their purchase shipping with conditions PayPal REPORTED A 516% INCREASE IN GLOBAL MOBILE PAYMENT VOLUME & 371% INCREASE IN THE NUMBER OF CUSTOMERS USING MOBILE DEVICES Black Friday 2011 vs. Black Friday 2010 Dear Santa, The gifts that people would most like to receive: Average Amount Holiday Shoppers Spent on Merchandise in 2011 Gifts for family $424.10 60% 49% 46% Gifts for friends $71.76 Gifts for co-workers $22.15 Other gifts $24.60 Gift Cards Clothing Books / Music / Videos / Video Games Decorations $49.15 Candy and food $101.75 Cards and postage $27.89 36% 24% IN 2012, THE AVERAGE HOLIDAY Flowers $19.18 SHOPPER WILL SPEND $749.51 ON GIFTS, DÉCOR, Electronics / Jewelry TOTAL $740.57 GREETING CARDS Computer Accessories AND MORE Sources http://www.shop.org/press/20121024 http://www.nrf.com/holidaysurvivalkit/2012/#/0 http://www.ecommercebytes.com/cab/cab/abn/y11/m11/121/s05 http://www-03.ibm.com/press/us/en/pressrelease/36113.wss http://blog.shop.org/2012/10/25/by-the-numbers-top-pre-holiday-findings-from-shop-orgs-eholiday-survey/ http://www.nrf.com/modules.php?name=Documents&op=showlivedoc&sp_id=7360 http://www.retailcustomerexperience.com/article/187452/PayPal-announces-monster-increase-in-its-m-payment-v olume-on-Thanksgiving-Black-Friday RETAIL CUSTOMER EXPERIENCE.co COM http://www.nrf.com/modules.php?name=News&op=viewlive&sp_id=1438 http://www.nrf.com/modules.php?name=News&op=viewlive&sp_id=1433 http://www.accenturë.com/SiteColleçtionDocuments/PDF/Accenture-Holiday-Shopping-Survey-Results-2012.pdf