Hyundai started to sell cars in the U.S. since 1986. For a little over 2 decades, this Korean car company grew faster than any other car firms that we have seen. In such short period of time, they made huge refinements in car design, performances, engine efficiency and car technology. Their tremendous success also came from numerous marketing efforts; Hyundai portrayed their customers as smart consumers, people who choose value over brand recognition. Hyundai was the first manufacture to provide the industry leading 10 years/100,000 mile warranty and Hyundai’s assurances. These programs provided a piece of mind for consumers. Hyundai’s growth is transparent on their global sales and increase in model lines, it is also reflected on their raising stock price.