Hyundai started to sell cars in the U.S. since 1986. For a little over 2 decades, this Korean car company grew faster than any other car firms that we have seen. In such short period of time, they mad...
e huge refinements in car design, performances, engine efficiency and car technology. Their tremendous success also came from numerous marketing efforts; Hyundai portrayed their customers as smart consumers, people who choose value over brand recognition. Hyundai was the first manufacture to provide the industry leading 10 years/100,000 mile warranty and Hyundai’s assurances. These programs provided a piece of mind for consumers. Hyundai’s growth is transparent on their global sales and increase in model lines, it is also reflected on their raising stock price.
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