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Hudson & Marshall Facebook Advertising
In July 2010, Hudson & Marshall teamed with M/C/C to connect the company with potential home buyers, sellers and investors by promoting their services and auctions through social media platforms, incl... uding Facebook. The overriding objectives of the social media program were to expand the company’s online presence, engage in ongoing dialogue with investors and home buyers, drive traffic to auctions and provide an outlet for feedback from customers and agents. The Facebook page began to reach and engage with almost 20 percent of the community daily; however, changes were implemented by Facebook to its platform and algorithm. These changes drastically affected reach thus changing the way in which Hudson & Marshall reached new customers, real estate agents and home buyers as well as how it got its message in front of existing fans.
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