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HTML5 vs Native App Battle
ﾊﾗﾓWrite Once, Run Anywhereﾊﾗﾝ -
An HTML5 app is hosted on the Web and runs
inside a mobile browser, Unlike native apps
devices It does not need to be built from scratch
for each mobile OS.
Web���s Future is Mobile
G -20 Intemet Access
Consumer Broadband Connections (millions)
500- Fixed Fixed Fixed
0 2005 2010 2015
Only 20% of time spent on mobile is spent on Mobile
browser More people use Mobile Apps than they use
their mobile browser
Game - 32%
Browser - 20%
Facebook - 18%
Entertainment - 8%
Utility - 8%
Other Social - 6%
Other - 6%
News - 2%
Productivity - 2%
App developers problem:
Writing separate code for Native apps for different mobile OS.
Solution: HTML5 Apps
HTML5 is meant to work seamlessly across
mobile platforms and browsers
HTML5 web apps can be installed from web as icons on Home Screen across any phone
Personal Diary app: Penzu
But HTML5 is not a winner in all aspects
Item Winner Why
Rich user experience & performance ------- Native App ------------- HTML5 still faces challenges in accessing ,device-native features across all mobile browsers, and in rendering graphically-rich user interfaces and data presentations.
Cross-Platform deployment coats --------- HTML5 ------------- HTML5 was built to be the common device or the OS. The W3C is In talks with language of the Web, regardless of the the euro, publishing and TV industries to bring the Web to new devices.
Immediate updates and distribution control ------- HTML5 ------ HTML5 has the added advantage of openness. It is Web based, So no single company - not Google, Apple. Amazon, or Samsung - can act as the gatekeeper, slow down updates, or take a cut of app revenue. On the other hand, HTML5 is a bit slow In supporting new phone features a device makes innovate.
Monetization ------------- Native App ----------- The native app stores - Apples App Store and Google Play win this one. There hasn���t been a convincing model for HTML5 monetization beyond individual vendors selling their apps online.
Fragmentation challenges --------- HTML5 ------------ Both native and HTML5 face serious fragmentation challenges, but of dIfferent sorts. Ultimately, it's more likely that HTML5 and its cross-platform potential will win out here.
And Monetization is one of the most important factor for developers.
Who will win the battle?
Cost effective HTML5 Is already winning in Enterprise segment
100.000 - Jan-2013
90.000 - Jan-2912
0 HTMLS or Hybrid Apps Under Development Developers White Published HTML5 Apps Developers With Published Hybrid Apps
Hybrid apps are HTML5 apps wrapped inside native wrappers.
Most developers agree that HTML5 can be used to create apps.
0% Strongly Disagree Neither Agree or Disagree Strongly Agree
As HTML5 continue to evolve, it is more likely that HTML5 and its cross-platform potential will win the battle. Not immediately, but certainly.