HTML5 The New Business Building Block

HTMLS The New BUSINESS BUILDING BLOCK Mobile trends Internet users are increasingly turning to mobile devices for browsing. Mobile data traffic in 2012 was almost 12 TIMES the size of the global internet in 2000. в 0000 Easy access Using a mobile device for internet access is easier than ever. Users are looking for websites that will respond consistently and reliably to their myriad devices and on-the-go access. 2014 2015 2017 Global data traffic will reach |10% 11.2 EXABYTES PER MONTH The average mobile connection speed will be greater than 1 Mbps. Tablets will make up more than 10% of global mobile That much data could contain the text data traffic. of every word ever spoken, twice. Monthly mobile traffic by device in 2012 Average data usage per individual device: | TABLETS 820MB BASIC CELL SMARTPHONES LAPTOPS 6.8 MB 342MB 2.5GB Advantages to HTML5 You don't have to build different apps for different OSs, devices, or browsers. HTML5 is flexible enough work across every channel, meeting all of your users' needs regardless of the technology they use. HTMLS How browsers score for HTML5 support according to HTMLSTest.com MOBILE DESKTOP 417 CHROME 463 428 OPERA 15 423 422 FIREFOX 22 410 386 SAFARI 6.0 378 320 INTERNET EXPLORER 10 320 It offers a cost-effective solution to multi-platform development. Pages feature a consistent design across all platforms. HTML5 is SEO friendly. HTML5 requires less maintenance than native apps, because you're only HTML5 is fast to market. supporting one code base. Use developers' existing skill sets to go cross-platform quickly and efficiently. WHEN DOES IT MAKE SENSE? HTML5 is a great choice for small- to medium-sized businesses looking for multi-channel functionality that's fast and affordable. Limitations to HTML5 Consumers today expect exceptional experiences on every device. For large enterprises, HTML5 offers some trade-offs. The user experience can't compete with native. App stores can't discover HTML5. O Slower O Inconsistent Basic Uls O Poor gaming capabilities Not device-optimized It's less stable than native apps. HTML5 has fewer offline capabilities. HTML 5. WHEN SHOULD YOU THINK TWICE? If your business requires high performance and excellent user experiences – and has the budget and infrastructure to support it – consider a platform approach over HTML5. Final thoughts HTML In. HTML NATIVE APPS SO WHAT'S THE FINAL IS HTMLS RIGHT FOR VERDICT ON HTML5? YOU? Technology strategy should always depend on use cases, business It's a great solution that provides multi-channel support in a fast, affordable way. But there are trade-offs, including performance and UX. requirements, and target audiences. Consider yours to see if HTML5 is the right choice. BROUGHT TO YOU BY: Sources: netmarketshare.com/ htmlStest.com/results/tablet.html htmlStest.com/results/desktop.html thebyte9.com/news/how-can-html5-css-benefit-your-business elon.edu/e-web/predictions/expertsurveys/2012survey/future_apps_vs_web_2020.xhtml cisco.com/en/US/solutions/collateral/ns341/ns525/ns537/ns705/ns827/VNI-Forecast_QA.html cisco.com/en/US/solutions/collateral/ns341/ns525/ns537/ns705/ns827/white_paper_c11-520862.html kony* Ju: