HTML vs Text: Which is Best for Email?

HT ML L Vs TEXT WHICH IS BEST FOR EMAIL? Which is better, HTML or Text Emails? It depends who you ask. Advocates for each side can be surprisingly passionate about their preferred format. Our answer is both. + PROS OF HTML FORMATTED EMAILS: NEWS HELLO PHONE HELL PHONE FRIEND FRI CHAT HAPP IMAGES BRANDING You can make your emails look like a web page or blog posting or a glossy brochure. This ability can increase the visual appeal and perceived value of your emails. If you've spend money on brand- ing or graphic design for your logo you'll want to use it right? Or do you work for a corporation who has a brand and priority to maintain a consistent look across all channels. Well you'll have to do that with HTML. TALK TALK To ME To ME NEW HELLO PHONE PHONE FRIEND CHAT CHAT SOCIAL MEDIA HAPP! SOCIAL MEDIA HAPPY TRACKING You can determine how many people opened your emails, how many clicked through your links, and even place retar- geting cookies in your messages so that your subscribers see your ads as they browse the web, all with HTML. CONS OF HTML FORMATTED EMAILS: UP HELLO WE ART IMAGES TURNED OFF LOAD TIME Many email clients turn off images by default. If your sub- scriber is unaware of the default setting, they would see a very ugly formatted email and perhaps your images are too large it will not even be able to read your text. Your time, energy, and money spent on design would be If the load time is slow, it can frustrate the recipient and can dramatically reduce conversion. The future now is mobile, and if cause significant load time too. JOWIFI! wasted. IFYAN OVER-DESIGN SMART There is a risk in letting your graphic design team run wild with HTML emails. If your message is hard to read or con- fusing because of design, your subscriber is likely to con- clude the email is a hot mess and delete it. This is espe- cially true if your target audience is over 45 years old. + PROS OF TEXT FORMATTED EMAILS: 120 B A A PILE AND B PILE FRIENDS AND FAMILY SEND ТЕXT Basically, it is though that people sort their direct mail into two piles A Pile and B Pile. B Pile is for junk mail and other undesirable mail that end up in the trash, unread. A Pile is interesting, personal or im- portant mail. This thought to be true for email too, and the reason some people thing text mails have a better chance of getting sorted into the A Pile is because of the next reason Friends and family almost always send messages in text, therefore, if you want to look like your mes- sage is personal, it makes sense to use text. SIMPLICITY Simple black on white text is often easier to read than fancy magazine layout. As long as you avoid using large blocks of text and instead break up paragraphs into less than 3 lines each, text can be easier to read. Beyond design, if you want to craft a quick email to your list, it will most likely be easier in text. CONS OF TEXT FORMATTED EMAILS: A LIMITED DESIGN FONT AND POINT SIZE Even within the use of text, you are limited on the font and size choic- es. This can cause the same prob- lem of using reverse print or overly busy lay out design for those over 45 because small font can be hard to read, especially on mobile devise You can't use images at all, or tables, borders, or anything else besides plain text. NO TRACKING You can't use the tracking abilities of email programs or other features without HTML. It is imperative to track data, and the limitation with text formatting is absolute and unforgiving in this regard. So basically it depends on what you need as to which email format to use. Do´you need to project a corporate image? Or dó you want to benefit from the personal look ánd feel? TEXT HT ML ... Personally, we think the best thing to do is have the best of both world, format your HTML emails to look like text!!! IT'S THAT SIMPLE! For more information on html and text emails, visit http://www.emaildelivered.com/html-vs-text/ PRESENTED BY Source: EMAIL DELIVERED emaildelivered.com/infographics-blog MANAGE MONITOR > MONETIZE