How to Write for Social Media, Email and the Web

Copywriting Cheat Sheet How to Write for: Email vs. Social Media vs. the Web When it comes to copywriting, using the same text, voice, tone, and length doesn't fly across every marketing channel or platform. The way you write for a blog or an email promotion isn't going to be the same for a Facebook post, or a tweet. So how do you hit the mark and engage your customers with the best copy? Grab our copywriting cheat sheet and get writing! ya(x)=| 3. V33-7 Email Promo Copy (x -a -)- Enticing Impactful Action oriented Email Newsletter Copy Clear Concise NL High-impact Personable Include: Include: • Call-to-action Compelling imagery • Divided sections In formative • Short sentences COnsistent Call-to-action Blog Copy Educational Story-based Non-salesy - Have personality Impactful Engaging - Opinionated Facebook Copy Include: Sources, shorter sentences, Links to other posts, Keywords, Questions Short Shareable Action-oriented Conversational .רם םם D Twitter Copy Include: Questions An ask for action (ex: Like this picture if you agree) Images Less than 140 characters O DOD Links Friendly Personable • Videos • Emoticons occasionally ;) Insta Instagram Copy Include: Links, Hashtags, @replies, Retweets & Questions Short A Contextual C Pinterest Copy Ose hashtags Tag location Pinterest 4(83-)!@$%&+- Contextual in LinkedIn Copy Friendly O DO D Descriptive 1 Personable Include: Headline Professional Call-to-action COncise Website Copy Include: Shareable information Questions Links 2. 1. Website Copy: 2 Action-oriented for leads and customers I. Informative 3. Clear 4. Consistent 3. Include: Important info above the fold Features, benefits, experiences Кeywords • Links Call-to-action MerticalResponse Try VerticalResponse for free @ verticalresponse.com 2. 3