How the White House Drives Engagement on Twitter Without Linkbait
Expert Labs 2011 YEAR IN REVIEW @whitehouse JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC 20,687 July 6, 2011: Twitter Town Hall 14,649 11.811 9,832 10,146 8,793 8.640 8,852 8,741 8,720 7,894 li 7,067 125,832 -42,902 Aom UNIQUE PEOPLE TWITTER REPLIES 2,997 RETWEETS POSTS TOTAL TWEETS REPLIES 34.5% increase # OF PEOPLE RICKROLLED 31 FOLLOWERS ADDED 658,611 MOST REPLIED TWEET OF THE YEAR in order to reduce the deficit, what costs would you cut and what investments would you keep - bo 1,873 REPLIES 687 RETWEETS FIRST TWEET BY A U.S. PRESIDENT JULY 6, 2011, TWITTER TOWN HALL WHO'S TALKING TO @WHITEHOUSE? Most Followed People Who Mentioned @WhiteHouse @whitehouse happy to work together for Ed Excellence for Hispanics, los latinos juntos podemos ganar el futuro #winthefuture. Shak Shakira 13.2M Followers Leaving @whitehouse. Great mtg w/ partners talking about global health and hoping to help save lives around the world. Lance Armstrong 3.2M Followers #Breaking: President Obama's birth certificate http://1.usa.gov/eZ4191 from @whitehouse /via @ABC Alyssa Milano 1.9M Followers @whitehouse Will you endorse @EdLeeforMayor for Mayor on @Votizen? http://t.co/dsZgUo4G Biz Stone 1.8M Followers MOST POPULAR FOLLOWERS 12.1M 9.1M 5.2M 3.8M OBAMAOBIDEN Barack Obama @BarackObama Ellen DeGeneres @TheEllenShow Bill Gates @BillGates Noah Everett @noaheverett 4.5M 2.0M 1.8M 1.7M Demi Moore @mrskutcher Rachel Maddow @maddow Alyssa Milano @Alyssa_Milano Biz Stone @biz Download the data at reports.expertlabs.org All data collected with ThinkUp by Expert Labs expertlabs.org thinkupapp.com
How the White House Drives Engagement on Twitter Without Linkbait
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