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How the White House Drives Engagement on Twitter Without Linkbait

Expert Labs 2011 YEAR IN REVIEW @whitehouse JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC 20,687 July 6, 2011: Twitter Town Hall 14,649 11.811 9,832 10,146 8,793 8.640 8,852 8,741 8,720 7,894 li 7,067 125,832 -42,902 Aom UNIQUE PEOPLE TWITTER REPLIES 2,997 RETWEETS POSTS TOTAL TWEETS REPLIES 34.5% increase # OF PEOPLE RICKROLLED 31 FOLLOWERS ADDED 658,611 MOST REPLIED TWEET OF THE YEAR in order to reduce the deficit, what costs would you cut and what investments would you keep - bo 1,873 REPLIES 687 RETWEETS FIRST TWEET BY A U.S. PRESIDENT JULY 6, 2011, TWITTER TOWN HALL WHO'S TALKING TO @WHITEHOUSE? Most Followed People Who Mentioned @WhiteHouse @whitehouse happy to work together for Ed Excellence for Hispanics, los latinos juntos podemos ganar el futuro #winthefuture. Shak Shakira 13.2M Followers Leaving @whitehouse. Great mtg w/ partners talking about global health and hoping to help save lives around the world. Lance Armstrong 3.2M Followers #Breaking: President Obama's birth certificate http://1.usa.gov/eZ4191 from @whitehouse /via @ABC Alyssa Milano 1.9M Followers @whitehouse Will you endorse @EdLeeforMayor for Mayor on @Votizen? http://t.co/dsZgUo4G Biz Stone 1.8M Followers MOST POPULAR FOLLOWERS 12.1M 9.1M 5.2M 3.8M OBAMAOBIDEN Barack Obama @BarackObama Ellen DeGeneres @TheEllenShow Bill Gates @BillGates Noah Everett @noaheverett 4.5M 2.0M 1.8M 1.7M Demi Moore @mrskutcher Rachel Maddow @maddow Alyssa Milano @Alyssa_Milano Biz Stone @biz Download the data at reports.expertlabs.org All data collected with ThinkUp by Expert Labs expertlabs.org thinkupapp.com

How the White House Drives Engagement on Twitter Without Linkbait

shared by rmmojado on Mar 23
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The White House loves Twitter, and Twitter loves the White House. How much? Last year, they grew their audience by over one-third, adding another 650,000+ followers to their 2M+ base.

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