How welcome is the social media advertising?

ADVERTISING ON SOCIAL NETWORK USEFUL INFORMATION, BUT NOT ALWAYS WELCOME Don't Want To Bothered By Brands on Social Networks 57% Developed Countries 60% in digg 61 %NZ 53% GLOBAL 49% INDIA Social Networks A Good Place To Learn About Brands 54% 60% GLOBAL INDIA ( Sample: Social network Users) On Social Networks, How Do indians Feel About... FINDING OUT ABOUT BRANDS 29% are open to brands rather than resistant 27% 38% 27% 29% Age-wise 16-24 24-34 35-44 45-65 BUYING PRODUCTS 28% are open to brands rather than resistant 27% 28% 33% 27% Age-wise 16-24 24-34 35-44 45-65 Likelihood To Comment Online On Brands (Sample: Digital Consumers ) REASON FOR POSTING COMMENTS REASON FOR POSTING COMMENTS 47% 63% GLOBAL INDIA ? 46% Seeking Help V 31% Praise products & Services ? 45% Seeking Help V 32% Praise products & Services Topics On Which Comments Are Posted GLOBAL INDIA 43% 39% 39% 37% 34% 31% 25% 25% 22% 19% 17% O Automotive O Food & Drink I Consumer Electronics O Movies & Music O Financial Personal care & hygiene Source: TNS Digital Life Infographic by CopperBridge Media