How to Watch Video Like a Millennial

HOW TO WATCH VIDEO LIKE A MILLENNIAL Millennials are driving the market for new video services and technology. They watch their content anytime, anywhere and on any device they have available in the moment. Whether it's on TV, a smartphone, a computer or a tablet, Millennials use every one of them to watch video on a weekly basis. WHO THEY ARE Millennials are the first generation to grow up with iTunes. Their media habits are fueled by micro-transactions of everything from video and music to video game content. They are the generation most likely to pay for content they've enjoyed and are willing to do so to have content on hand for repeated viewing. WHERE THEY WATCH Millennials connect across multiple devices but show a clear preference: 92% 90% 53% 40% Own a smartphone Own a laptop or desktop computer Own a tablęt Own a TV HOW THEY CONSUME 80% 67% subscribę to an MVPDservice SCREENS are paying for a subscription servicę The majority of millennials arę using all 4 device screens to watch video on a weekly basis: They are most likely to connect their computers.. 85% VIA TV 76% VIA COMPUTER 60% VIA TABLET ...to their television 55% VIA SMARTPHONE screens WHAT THEY WATCH - The generation that made YouTube a household name is transitioning to consuming long form content on personal computers, tablets, and smartphones. MOST POPULAR GENRES viewed across computers, tablets and smartphones COMEDY ACTION DRAMA LIKELY TO WATCH Millennials are most likely to watch the following types of content and genres per device.. COMPUTER: SMARTPHONE: TABLET: Full length TV shows User generated content Full length movies Full length sports games Viral videos Full length TV shows User generated content National online survey with sample of 1.600 males and females, age 13-64 years old. Respondents were representatively sampled to match age, gender and race of the US. Respondents must have had, or used, a smartphone or tablet. Source: 2014 Vubiquity Multiplatform Consumer Usage Research; conducted by Frank N. Magid Associates. • VUBIQUITY