How Users Interact with Mobile Marketing Campaigns

MMS Location Proximity Apps Coupons Banners Search SMS Based Marketing in the Mobile Moment 2013 The way business reaches customers is changing. In today's digital era you need to be prepared for tablets and smartphones. Is your marketing ready for this? Mobile Mobility: Q 128% 33% A 80% A of Americans don't leave of U.S. smartphone users would rather give up their TV than their phone of Americans have a mobile phone subscription home without their.... smartphone Do you have a mobile marketing plan?. Consumers: 96% of smartphone users research products on their phone 57% of consumers start a product search on their phone consumers have changed their purchasing choices Iin5 while in store, as a result of research on their mobile Does your marketing reach your customer through mobile? Location: Did you know, mobile phones in the US are used: 97% AT HOME 83% 3 ON THE GO 78% IN A STORE 71% IN A RESTAURANT --ls your store or restaurant using mobile and social your advantage? -- Local Search: 90% of these local searches result in 94% actions taken by the consumer of mobile users seek local info from their phone Do you geo-target your mobile marketing? M-commerce: 38% of smartphone users have made a purchase on their mobile device In 2012, $32 billion was spent through m-commerce... up from $23 billion in 2011 39% increase - Do you make it easy to buy your products on mobile? Social Networks: 8 Bē f & P 8+ in y 80% 1in8 of smartphone users access social networks through mobile online marketing campaigns are now socially enabled 55% lin5 online marketing campaigns for consumer goods are social visit social networks at least 1 time/ day Do you use mobile friendly social marketing, like contests and sweepstakes on Facebook and Twitter? SOURCES: http://services.google.com/fh/files/blogs/our_mobile_planet_us_en.pdf http://www.itu.int/en/ITU-D/Statistics/Documents/facts/ICTFactsFigures2013.pdf http://www.comscore.com/Insights/Blog/2013_Digital_Future_in_Focus_Series http://www.smartinsights.com/mobile-marketing/mobile-marketing-analytics/mobile-marketing-statistics/ http://blog.kissmetrics.com/mobile-is-changing-business/ wishpond CHECK OUT MORE INFOGRAPHICS BY WISHPOND: THE IMPACT OF PHOTOS THE IMPACT OF TWITTER HOW USERS INTERACT ON FACEBOOK ON BRANDS http://bit.ly/10jBya5 ON PINTEREST http://bit.ly/11n5g31 http://bit.ly/WIXO8V