How to Use Yelp, Yahoo, and G+ Reviews to Market Your Local Business

How to Use Yelp, Yahoo, 8+ and G+ Reviews to Market Your Local Business Everyone knows that mobile is the future now. And that is even truer for local business, whose customers are often on the move and looking for you on their devices. FACT There are over 1 million more mobile devices activated every day across the world than there are babies born. Your customers are mobile, and online reviews are one of the best ways to reach them. Yelp, Yahoo, and G+ are the top places to find what your customers are saying about you. Use their reviews to market your business. %23 Encourage Keyword Use on Pages Offer Incentives to Review Use the free Google AdWords Planner to research top keywords searchers are using. Convince Businesses seem to offer deals, discounts, contests and incentives if you check-in online through YELP. Some businesses will even have a sign (example: write a customers to use a few of these keywords in their reviews. review or check in on YELP to receive 5%) YELP Promote/Advertise on Yelp Create Mobile ads! Quote reviews left by your customers and use them in your ads to entice people Use the Social Features to check out your business. Make sure the quotes are short enough to fit the ad space, but will still intrigue the customer. Find your followers or recent customers and see what they have been reviewing and what they recommend in any given area. Scope your competition out and see what people say about them! 44% of Yelp users visit a local business after viewing their Yelp page, and 41% make a purchase. FACT 1 Complete All Information Make sure you add as much information as you can onto your listing. YAHOO Remain engaged Reply to reviews and respond to those who have said things # about your business, both negative and positive. Use keywords in your listing and your responses Make sure you have a targeted keyword in your description, photo caption, and title if necessary. FACT 35% of consumers use Google as their first choice for online business searches. Use the Ratings Option Some Google+ local information such as a ZAGAT score will actually Optimize your Google+ account appear in search results on a SERP. These ratings relate to the appeal, the type of facilities, and service in the reviews. Become an active member on G+ and engage with your customers or those interested in your services. Build your Google+ circles to make your business more visible. 8+ GOOGLE Local Outreach You can use Google Webmaster Tools or Open Site Explorer to see who is linking to you now. This may give you some inspiration to find new places that can offer you exposure. Create a Local Google Listing Local Google+ pages can help you communicate with your customers and allow you to get TIP: more exposure. Use Google Analytics to analyze the organic traffic and see if it's improving. FACT 85% of small businesses value local traffic, only half of these businesses have updated their local listings online. Claiming your online business profiles and directory listings protects you against online sabotage.Optimizing your local SEO is not only about being found in search, but securing your online business identity. This includes any site that lists customer reviews! Once claimed, these profiles are a fantastic way to market your local business. SOURCES http://www.copyblogger.com/local-seo/ http://www.epagecity.com/blog/local-search-engine- optimization-for-your-business http://blog.signpost.com/benefits-listing-google-face- book-yelp-local-business-marketing-page/ thInkdesign SPINNING DESIGN IDEAS f /LOGODESIGNGURU @LOGODESIGNGURU in /COMPANY/LOGODESIGNGURU LOGODESIGNGURUCORP