How to Use Twitter for Recruiting

How TO USE TWITTER y FOR RECRUITING TWITTER HAS A HUGE, ACTIVE CANDIDATE POOL. 58% Twitter's use is growing steadily of job seekers use Twitter in their job search 76% look at company profiles for opportunities PERCENTAGE OF ONLINE ADULTS ON FACEBOOK, LINKEDIN, AND TWITTER 2012 2013 2014 Slowed growth 71 71 67 Growth spurts! 28 23 20 22 16 18 Twitter LinkedIn Facebook in THE BEST RECRUITING OPTIONS ON TWITTER ARE FREE. For no cost, recruiters can use Twitter chats to: Follow-up with talent for interviews O Discover and connect with talent O Encourage employees to participate O ...... Either join an existing chat or start your own O Share job postings and promote your brand o Use hashtags O 『 ゾゾン ##### ##### of Fortune 500 78% recruiting tweets contain hashtags of those tweets have 46% branded terms related to Don't hijack hashtags or spam chats with job postings job opportunities How COMPANIES CATER TO JOB SEEKERS ON TWITTER Job seekers use Twitter to connect with companies WHY JOB SEEKERS ARE ON TWITTER Look at 76% company profiles Follow companies 55% Search job-specific hashtags 34% Apply for tweeted job postings 34% Communicate with 33% companies/recruiters 0% 20% 40% 60% 80% 63% of the world's top 253 companies have multiple Twitter accounts = 100 174 OF THE 500 (35%) companies on the Fortune 500 List have a Twitter account dedicated to recruiting 64% of those companies tweet 1 to 3 times per day PERCENTAGE OF COMPANIES WITH MORE THAN ONE TWITTER ACCOUNT Number of Twitter accounts used by major brands (based on a sample of 253 global brands) 100% No account or activity One account Multiple accounts 80% 77% 63% 60% 56% 40% 35% 35% 20% 16% 7% 2% 0% 2011 2012 2013 Source: Brandwatch Tweets from Fortune 500 company recruiting accounts are generally for: Posting job openings Highlighting specific employees (19%) Promoting company events (17%) In November 2013, 15 new jobs were posted to Twitter every minute. That number grew by 32% from May through November 2013. Biggest categories: Sales IT/Technology Medical/Dental Misc 24.7% 24.58% 14.79% 16% Jobs like anesthesiologist, orthodontist, and medical director TOP 25 CITIES FOR JOB POSTINGS ON TWITTER: WA ND MT MA MN OR NY RI ID SD WI MI ст WY PA IA NI NE он IN IL NV DE UT VA MD CO KS мо KY DC CA NC TN ок SC AZ NM GA MS AL тх FL AK New York Texas Illinois Georgia • Atlanta • New York • Chicago • Houston • Dallas • Austin • Fort Worth Massachusetts California Arizona Washington, DC • Boston • Phoenix • Los Angeles • San Francisco • San Jose • San Diego Colorado Washington • Seattle Pennsylvania • Philadelphia • Pittsburgh Minnesota • Denver • Minneapolis Florida Utah Ohio Nevada • Columbus • Orlando • Tampa • Miami • Salt Lake City • Las Vegas TIPS TO RECRUIT WELL ON TWITTER Be active and communicate. Treat Twitter like a virtual networking event. Most recruiting Twitter accounts post at least once per day. Participate in relevant industry chats. Retweet job postings at different times of day in case followers don't see them the first time. MOST COMMON SUBJECTS OF TWEETS BY FORTUNE 500 RECRUITING ACCOUNTS 40% 38% ● Job opening e Inviting questions • Highlighting specific employee O Quote or fact 30% ● Company event 1 Social cause O Work environment/ job perks ● Career advice O Trending topic Contest 19% 20% 17% O Company's products/services 13% 9% 10% 6% 5% 5% 4% 4% 4% Stay in communication by answering questions promptly. Personalize your recruiting profiles to make job seekers feel like they're talking to individuals. Twitter is a powerful tool recruiters use to fill open positions. With it, recruiters can network and grow their candidate pool without breaking the bank, BROUGHT TO YOU BY IN PARTNERSHIP WITH pewinternet.org mashable.com softwareadvice.com venturebeat.com The all in AKKEN Cloud06 entrepreneur.com statista.com theundercoverrecruiter.com GHERGICH&Co. -........ .......