How U.S. Travelers Use Social Media

Travelers' heavy engagement How U.S. with social media indicates a huge opportunity for travel Travelers Use companies. butso far ts Social Media largely untapped. log on to SOCIAL BEHAVIOR a social network daily 49% log on once a day Over eight in ten U.S. online travelers are active -7% Log on hourly on social networks. Here's how they use social media. 17% are almost always logged on 60% "Like" or "follow" a company 53% use social networks to look for deals 22% in relation to travel 18% in relation to travel <4% TRAFFIC Hotel Social networks account for a OTAS websites Social networks account for small share of upstream traffic 3.5% 3.3% Less than 4% of inbound traffic to travel websites to travel websites WHEN THEY TRAVEL >50% More than half of U.S. mobile 31% 27% travelers use their mobile device Travelers are more likely to to update social networks with trip-related posts post about their trips while traveling than when they get back home or to work 39% Flight check-in Hotel check-in Use a mobile device to check in for a flight, Train check-in hotel, train or car rental Car rental check-in PhoCusWright Learn more about how PhoCusWright's upcoming Special Project can help you benchmark your social media performance against competitors ... and optimize your results. phocuswright.com Source: PhoCusWright's Traveler Technology Survey 2012 & PhoCusWright's Social Media in Travel 2012: Social Networks & Traveler Reviews