How Travelers Research and Book Their Trips

TRAVELSTORE WE'VE BEEN WHERE YOU WANT TO GO www.TRAVELSTORE.com · EST. 1975 . How Travelers Research and Book Their Trips O DEVICES USED FOR BOOKING TRAVEL Mobile devices are heavily used for booking travel with 52% using a smartphone or tablet. • DEVICES USED TO RESEARCH TRAVEL The proportion of respondents using smart- phones and tablets to research travel purch- ases is almost equal to the proportion that uses laptops. smartphone 23% 52% tablet 29% smartphone 48% 48% laptop tablet 49% 53% used a single device (smartphone, tablet, or laptop) to book. laptop 56% CROSS-DEVICE TRAVEL RESEARCH AND PURCHASE BEHAVIOR 75% 71% 67% 54% 48% 40% 39% 30% 31% OF THE 49% WHO RESEARCH ON OF THE 56% WHO RESEARCH ON OF THE 48% WHO RESEARCH ON THEIR SMARTPHONE THEIR TABLET THEIR LAPTOP FINISH BOOKING ON: smartphones tablets I laptops INFLUENCES ON TRAVEL BOOKING 35% 35% 31% 31% 24% 28% TRAVELERS BOOKING FOR: business I leisure LOYALTY COMPANY BRAND REWARDS POLICY FAVORABILITY O INFLUENCES ON BOOKING TRAVEL Asked what influences their decision-making when booking travel, business travelers indicated they are more likely than leisure travelers to be swayed by loyalty rewards, company policy, and brand favorability. 43% 33% 25% 26% However, they are less likely to be influenced by deals or promotions and a co-branded credit card. DEALS OR CO-BRANDED PROMOTIONS CREDIT CARD 44% of travelers use their smartphone to research travel while traveling Respondents are about 3X more likely to say that travel aggregator and branded airline apps are more important for their travel research and booking than travel aggregator and branded airline mobile websites. Source: JiWire